Core Insights - The company, China Merchants Shekou Industrial Zone Holdings Co., Ltd. (招商蛇口), has officially launched its "All-Domain Service" strategy, transitioning from "building good houses" to "creating good lives" [1] - This strategic upgrade is supported by over 150 years of historical accumulation and aims to integrate various resources such as finance, culture, tourism, and health to enhance high-end living experiences [1] - The new "1314 Service System" focuses on "lifetime protection, all-domain experience, and family care," emphasizing service as a core value throughout the entire lifecycle of the product [2] Group 1 - The "All-Domain Service" strategy represents a significant elevation in the company's service focus, leveraging its global resource network for comprehensive support [1] - The integration of internal resources from subsidiaries like China Merchants Bank and external partnerships with top-tier collaborators aims to create a unique competitive barrier [1] - The service enhancement is not limited to property management but extends to an entire living ecosystem, reflecting a holistic approach to customer care [1] Group 2 - The "1314 Service System" includes four major transformations: proactive service, resource integration, transparent standards, and long-term renewal, with 200 optimization measures implemented [2] - The system aims to replicate its successful service model across various projects in Beijing, ensuring high-quality service becomes a standard feature of every property [2] - The focus on deep care for individuals through innovative club rights and resource integration signifies a shift towards a more customer-centric approach in the industry [2]

Core Viewpoint - The company is redefining high-end living by shifting focus from merely constructing houses to enhancing the overall living experience, emphasizing service as a core value rather than an accessory [1][20]. Group 1: Strategic Initiatives - On October 10, 2025, the company launched its "All-Domain Service" strategy, marking a significant brand upgrade aimed at addressing diverse living needs in the new era [1]. - The company is integrating various resources, including finance, culture, travel, and health, to create a robust support system for high-end living [6][12]. - The "1314 Service System" focuses on comprehensive care for families, ensuring continuous support and engagement throughout the living experience [14][20]. Group 2: Service Innovation - The company has introduced a "Pre-Occupancy Experience" model, allowing clients to engage in services and activities even before moving in, thereby enhancing brand trust and emotional connection [17][19]. - A wide range of activities, including private banquets and cultural events, are organized to enrich the living experience and foster community among residents [17][19]. - The service model emphasizes a holistic approach, integrating various aspects of life, from dining to emotional well-being, creating a living environment that resonates with residents' needs [19][20]. Group 3: Competitive Advantage - The integration of internal resources, such as banking and hospitality, along with partnerships with top-tier collaborators, establishes a unique operational framework that is difficult to replicate [9][12]. - The company's long-standing history and strong corporate identity provide a strategic foundation that enhances its competitive positioning in the high-end real estate market [6][20]. - The focus on service innovation and resource integration creates a significant competitive barrier, elevating the overall living experience beyond traditional property management [12][20].