Core Insights - The company, Proya Cosmetics, has become the first domestic beauty brand in China to achieve over 10 billion yuan in revenue, reporting 10.778 billion yuan in 2024, a year-on-year increase of 21.04% [1] - The net profit attributable to shareholders reached 1.552 billion yuan, marking a significant year-on-year growth of 30% [1] - The company has announced a cash dividend plan, proposing a distribution of 11.9 yuan per 10 shares, totaling 469 million yuan, which represents 40.07% of the net profit [1] Financial Performance - In Q1 2025, the company continued its growth trajectory with revenue of 2.359 billion yuan, up 8.13% year-on-year, and a net profit of 390 million yuan, reflecting a 28.87% increase [1] - The gross margin and net margin improved to 71.39% and 14.71%, respectively, achieving record highs in core operational metrics [1] Strategic Initiatives - The company's growth is driven by three strategic pillars: technology-driven products, multi-brand synergy, and integrated channel development [2] - The main brand, Proya, contributed 8.581 billion yuan in revenue, accounting for nearly 80% of total sales, demonstrating strong growth resilience [2] Brand and Product Development - The company has implemented a "big product strategy," enhancing its Ruby and Source series while launching new products like whitening optical and oil-control solutions [2] - Proya's e-commerce performance is notable, with its Tmall flagship store ranking first in the beauty category, followed by Douyin and JD.com [2] Channel Expansion - Proya is enhancing its online and offline collaboration, leveraging live e-commerce and content marketing for growth, while also expanding into new department stores and shopping centers [4] - The multi-brand matrix strategy has led to a significant increase in sub-brand revenues, surpassing 2 billion yuan for the first time, accounting for 20.31% of total revenue [4] Research and Development - The company has increased its R&D investment by 21.21% in 2024, with a compound annual growth rate of over 20% in the past three years [7] - Proya has established a comprehensive R&D ecosystem, holding 123 national invention patents and participating in the formulation of various industry standards [7] Digital Transformation - Proya has completed a three-year digital transformation plan, enhancing its marketing, R&D, and supply chain capabilities [8] - The company aims to rank among the top ten global cosmetics companies in the next decade, focusing on technological innovation, brand development, and digital transformation [8]