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冯兴亚:广汽集团内部改革半年来已初显成效
Jing Ji Guan Cha Bao· 2025-04-29 08:11
Core Insights - GAC Group officially rebranded GAC Hino to GAC Lingcheng and unveiled the "GAC PICKUP 01" concept vehicle at the 2025 Shanghai Auto Show, indicating a strategic move into the pickup market, particularly focusing on international expansion [1] - The global pickup market has a significant annual sales volume of 6 million units, highlighting the potential for GAC Group's entry into this segment [1] - GAC Group's strategy includes a focus on overseas market needs while also addressing domestic demand, with the GAC PICKUP 01 expected to be available to consumers around 2027 [1] Product Development and Innovation - GAC Group showcased three new models at the auto show, including the first mass-produced L4 autonomous vehicle developed in collaboration with Didi, emphasizing its leadership in intelligent driving technology [2] - The company is adapting to regulatory changes regarding the terminology used for autonomous driving, shifting from "autonomous driving" to "assisted driving" to align with government standards [2] - GAC Group plans to introduce more mid-range and entry-level models equipped with intelligent assisted driving systems, marking a new phase in automotive intelligence development [2] Internal Reforms and Strategic Goals - GAC Group is undergoing significant internal reforms, including the "Panyu Action" plan aimed at achieving 60% of total sales from its own brands by 2027, with a target of 2 million units sold [3] - The reform includes a shift from strategic control to operational control, enhancing the management of its own brands to ensure effective resource allocation [3][4] - The company is implementing an integrated operation model for its brands to improve efficiency and responsiveness to market changes [4] Future Product Strategy - GAC Group plans to launch a total of 22 new products across its three brands—Trumpchi, Aion, and Haobo—over the next three years to cater to diverse consumer needs [5] - The Haobo brand will focus on high-end technology, with advanced features potentially being shared with the Trumpchi and Aion brands once proven [5]