证券研究报告 低温是核心增长极，25Q4大盘降幅收窄 ——乳制品季度专题 行业评级：看好 2026年2月27日 | 分析师 | 张潇倩 | 分析师 | 孙天一 | | --- | --- | --- | --- | | 邮箱 | zhangxiaoqian@stocke.com.cn | 邮箱 | suntianyi@stocke.com.cn | | 执业证书编号 | S1230526010001 | 执业证书编号 | S1230521070002 | | | | | | | | 乳制品市场销售额同比变化 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 2021 | 2022 | 2023 | 2024 | 25Q1 | | 25Q2 | | | 25Q3 | | | 25Q4 | | | | | | | | | 25.4 | 25.5 | 25.6 | 25.7 | 25.8 | 25.9 | 25.10 | 25.11 | 2 ...

Investment Rating - The investment rating for the consumer staples sector in China is "Outperform" for multiple companies including Moutai, Wuliangye, and others [1]. Core Insights - Premium baijiu wholesale prices have rebounded month-on-month, while discounts on liquid milk and condiments have narrowed [1][11]. - The report highlights the resilience of consumer stocks amidst a volatile market, emphasizing their value [3]. Summary by Relevant Sections Baijiu Pricing - Moutai's wholesale prices for Feitian (case and single bottle) are 1700 and 1650 yuan respectively, with month-on-month increases of +100 and +70 yuan. Year-to-date changes are +100 and +60 yuan, but year-on-year changes are -530 and -560 yuan [10][40]. - Wuliangye's eighth-generation price remains stable at 830 yuan, with a year-to-date increase of +10 yuan and a year-on-year decrease of -105 yuan [4][40]. - Luzhou Laojiao's Guojiao 1573 price is 870 yuan, up by +20 yuan month-on-month and +20 yuan year-to-date, with a year-on-year increase of +10 yuan [4][40]. - Other notable prices include Shanxi Fenjiu and various products from Yanghe and Gujing Gongjiu, showing mixed trends in pricing [10][40]. Discounts on Consumer Products - Discounts on liquid milk products have decreased from an average of 62.8% to 61.4% and from 63.4% to 61.7% for median values [19][37]. - Discounts on condiments have also narrowed from 87.1% to 85.0% (average) and from 88.2% to 84.9% (median) [19][37]. - Conversely, discounts on convenience foods have slightly increased, with average discounts moving from 94.8% to 94.6% [20][37]. - Beer, soft drinks, and infant formula discounts have remained stable, with slight variations in average and median rates [21][38].

华东食品综合大商要点20260222 春节整体动销： ■1-2月食品大类各品类均实现正向增长（出货销售额口径，下同），主因：1）春节错期，今年动销期更长；2） 返乡消费拉动性强。 ■结构性特征：刚需品增长更好，下沉市场动销积极，礼赠需求有所修复，价格促销同比收敛。 ■节后补库预期：良性动销下， 分品类： ■休闲食品：同比增长约10 华东食品综合大商要点20260222 春节整体动销： 分品类： ■休闲食品：同比增长约10%。 盐津、劲仔双位数增长，品类内表现最优；卫龙、洽洽增长较稳。 礼盒装分化明显，高价位礼盒复购乏力。 ■冻品：同比增长约7%。 安井增长约18%，全品类均表现积极（丸子、预制菜、肉类冻品等），思念、三全等增长约5~10%。 ■饮料：同比增长约5%，大规格（1L装）增速高。 东鹏特饮增长12%+，电解质水20%；农夫水品类同比个位数增长，无糖茶双位数增长。 ■1-2月食品大类各品类均实现正向增长（出货销售额口径，下同），主因：1）春节错期，今年动销期更长；2） 返乡消费拉动性强。 ■结构性特征：刚需品增长更好，下沉市场动销积极，礼赠需求有所修复，价格促销同比收敛。 ■节后补库预期：良性动销下， ...

Core Viewpoint - The company has established a strong presence in the dairy market through diversified product offerings and has become a leading brand in various segments, particularly in low-temperature yogurt and high-end fresh milk [4][6][7]. Product Structure - In Q1-Q3 2025, dairy products accounted for 87% of total revenue, with liquid milk and milk powder contributing 61% and 22% respectively. Low-temperature yogurt and fresh milk made up 27.7% and 14.9% of total revenue [5][6]. Revenue Growth - Low-temperature yogurt and fresh milk showed robust growth, with revenues of 42 billion and 22 billion respectively in Q1-Q3 2025. Low-temperature yogurt experienced a 1% year-on-year increase, while fresh milk revenue grew by 41% [6][7]. Brand Development - The company has successfully developed its core brands, with "Jianchun" becoming the leading brand in low-temperature yogurt, achieving a market share of 7.9% by 2024. "Yuexianhuo" has also emerged as a leader in high-end fresh milk, with a market share of 24% [7]. Sales Channels - The primary sales model is through distribution channels, which accounted for approximately 69% of revenue in Q1-Q3 2025. The company is optimizing its distribution system and has reduced the number of distributors to 5,504 [8][9]. National Expansion - The company is actively expanding its national sales network, with significant growth in core regions such as North China, East China, Central China, and South China. Revenue growth in these regions has been positive, with South China seeing a 57.3% year-on-year increase in Q1-Q3 2025 [10].

Investment Rating - The industry is rated as "Buy" with expectations of returns exceeding the market benchmark index by more than 15% over the next 6-12 months [6]. Core Insights - The report highlights the strong growth potential of low-temperature liquid dairy products, with the company positioning itself as a leading brand in segmented markets. The company has successfully expanded its product matrix and is focusing on nationwide market penetration [1][2][3]. - The company has demonstrated robust single product development capabilities, with its core brands becoming leaders in their respective segments. The introduction of innovative products like "Jianchun" and "Yuexianhuo" has significantly contributed to its market share growth [3][48]. - The company is actively optimizing its distribution channels, with a significant portion of revenue coming from its distribution network. The company is also exploring new retail channels and B2B opportunities to enhance its market presence [4][50]. Summary by Sections Industry Overview - The dairy product industry in China is experiencing steady growth, with the terminal market size projected to reach 6,535 billion yuan by 2024, growing at a CAGR of 1.8% from 2019 to 2024. Liquid milk accounts for 54% of this market [14][15]. - Low-temperature liquid milk is expected to grow at a faster rate compared to room temperature milk, with a projected market size of 897 billion yuan by 2024, reflecting a CAGR of 3% [15][23]. Company Profile - The company, established in 2000, has diversified its product offerings, including high-end yogurt, infant formula, and fresh milk. It has become a top brand in low-temperature yogurt and high-end fresh milk by 2024 [1][32]. - The company reported a revenue of 198 billion yuan in 2024, with a year-on-year growth of 13%. For the first three quarters of 2025, revenue grew by 2% [38][42]. Product and Revenue Breakdown - The company's revenue structure shows that liquid milk and infant formula are the main categories, with low-temperature yogurt being the largest sub-category. In Q1-Q3 2025, liquid dairy products accounted for 87% of total revenue [42][43]. - Low-temperature yogurt and fresh milk revenues showed resilience, with fresh milk revenue growing by 41% year-on-year [2][42]. Market Expansion and Distribution - The company is expanding its national sales network, having acquired regional brands to strengthen its presence in the northwest and southwest markets. Key regions like North China are projected to contribute significantly to revenue [5][57]. - The distribution model is primarily based on a dealer network, which accounted for approximately 69% of revenue in Q1-Q3 2025. The company is also enhancing its online and direct sales channels [4][50]. Financial Performance - The company has shown improved profitability, with adjusted net profits reaching 11.6 billion yuan in 2024, a 92% increase year-on-year. The gross margin has also improved, indicating better operational efficiency [38][40].

Industry Dynamics - The 2025 version of the "Encouragement Directory for Foreign Investment Industries" has been released, effective from February 2026, promoting foreign investment in the health industry, particularly in the central and northeastern regions of China [1] - A total investment of 377 million yuan has been initiated for the modern sheep milk industry park project, aiming to create a closed-loop industrial chain, with the first phase expected to be operational by November next year [2] - The 2025 Hurun China Food Industry Top 100 list includes 11 dairy companies and 3 health food companies, with notable growth in the cheese business of Miaokelando, which saw a 63% increase in value [3] Brand Dynamics - Yili Group's Jin Hao factory has received a "five-star" rating for on-site management from the China Quality Association, marking it as the first dairy factory in China to achieve this recognition [4] - Jianhe Group has signed a new strategic cooperation agreement with JD Health, targeting a combined business goal of 10 billion yuan over the next three years, covering various nutrition brands [5] - Mengniu has launched the "Inner Mongolia Flavor" 2026 plan, showcasing innovative products and aiming to promote domestic raw material substitution in the dairy industry [6] Channel Dynamics - Gao Ge Dairy has initiated the "Student Nutrition Service Station" strategy to address declining foot traffic in traditional maternal and infant channels, targeting families with children aged 3-15 [7] - ThaiBev is shifting its strategic focus towards dairy products and soft drinks, planning to invest in expanding its halal dairy production base in Malaysia as part of its 2030 strategy [8] - Kidswant Ultra has opened its first store in Beijing, integrating cultural elements and popular global IPs to establish a competitive edge in the market [9] - The "Xiaofeixiang" Sichuan-Chongqing branch has been launched, marking a significant step in deepening regional market penetration and resource integration [10]

Group 1 - The "2025 Securities Market Annual Conference" was held in Beijing, focusing on the theme of "Reform and Innovation in Capital Markets" [1] - The conference awarded the "Golden Horse Industry Leader" award to China Feihe Limited, recognizing its significant contributions to the healthy development of the capital market [1] - China Feihe has maintained the largest market share in the infant formula market in China for six consecutive years and has been the top seller globally for four years [1] Group 2 - Technological innovation is the core driving force behind China Feihe's leadership in high-quality development, with collaborations with over 20 top research institutions across seven countries [2] - In the first half of 2025, China Feihe launched significant research outcomes, including the "Fresh Milk Protein Extraction Technology" and the first domestic application of a comprehensive database for human milk oligosaccharides [2] - China Feihe's global strategy has accelerated, with its products now available in over 1,500 major supermarkets in North America, marking a 270% increase in store presence [2] - The company has initiated a 1.2 billion yuan maternity subsidy plan, benefiting over 800,000 newborn families [2]

Core Viewpoint - The dairy market in China is experiencing significant changes amid market fluctuations, with a contraction in demand and increased competition among major players [1][2][17]. Market Overview - The liquid milk industry in China is projected to reach a scale of 344.2 billion yuan in 2024, with a compound annual growth rate (CAGR) of -4.2% from 2022 to 2024, following a previous CAGR of 7.2% from 2011 to 2021 [1]. - In September 2025, the overall sales of dairy products across all channels saw a year-on-year decline of 16.8% [1]. Company Performance - In Q3, Yili's revenue decreased by 1.7% to 28.631 billion yuan, while Mengniu's revenue fell by 6.9% to 41.567 billion yuan in the first half of the year [3][6]. - Yili's revenue for the first three quarters of 2025 grew by 1.71% to 90.564 billion yuan, but its net profit attributable to shareholders dropped by 4.07% to 10.426 billion yuan [6]. - Yili's liquid milk revenue declined by 4.49% to 54.939 billion yuan in the first three quarters, with a significant drop of 8.83% in Q3 [6]. Competitive Landscape - The market is undergoing a period of adjustment, with intensified price competition due to weakened demand [7][8]. - Yili has maintained a relatively stable position in the market despite fluctuations, focusing on maintaining a healthy industry ecosystem rather than engaging in aggressive price wars [8]. - In the ambient milk sector, Yili and Mengniu maintain a duopoly with a combined market share of 87%, where Yili holds 48% and Mengniu 39% [8]. Product Segmentation - Yili's milk powder and dairy products revenue increased by 13.7% to 24.26 billion yuan in the first three quarters, driven by double-digit growth in infant formula sales [8]. - The infant formula market is competitive, with Yili claiming the top market share, while competitors like Feihe are experiencing revenue declines [9][11]. Regional Dynamics - The low-temperature milk market is highly competitive, with Yili and Mengniu holding a combined market share of 28% [12]. - Regional dairy companies are facing increasing pressure, with companies like Guangming Dairy and San Yuan experiencing revenue declines, while New Dairy and Junlebao are expanding [13][14]. Strategic Developments - New Dairy has achieved significant growth through acquisitions and is focusing on maintaining a competitive edge in its home market of Chengdu [14]. - Junlebao is expanding its production capacity and has initiated an IPO process, indicating a strategic push for growth [16]. Future Opportunities - The dairy industry still presents structural opportunities, including the potential to tap into specialized nutrition markets and expand internationally [16][17].

Investment Rating - The industry investment rating is "Positive" and is maintained [5]. Core Insights - The Ministry of Commerce announced preliminary findings of a countervailing investigation against imported dairy products from the EU, confirming that these products are subsidized and have caused substantial harm to the domestic dairy industry in China. A temporary countervailing duty will be implemented starting December 23, 2025 [2][4]. Summary by Sections Event Description - The Ministry of Commerce's announcement (Document No. 83 of 2025) revealed that imported dairy products from the EU are subsidized, leading to significant harm to the domestic dairy industry. The State Council Tariff Commission will impose temporary countervailing duties starting December 23, 2025 [4]. Event Commentary - The countervailing investigation was initiated following a request from the China Dairy Industry Association and the China Dairy Products Industry Association in July 2024. The investigation confirmed that the subsidization of EU dairy products has resulted in increased inventory and a shift from profit to loss for domestic producers. The subsidy rates for sampled companies ranged from 21.9% to 42.7% [4]. Market Opportunities - The reliance on EU imports for various dairy products presents opportunities for domestic alternatives. In 2024, the B-end market for cheese, cream, and butter is projected to reach approximately 27.4 billion yuan, with a CAGR of 13.6% over the past decade. Key recommended companies include Miaokelando, Yili, Mengniu, New Dairy, and Lihai Foods [4]. Raw Milk Price Outlook - There is an expectation for a turning point in raw milk prices, as domestic fresh milk prices have decreased significantly while international prices for bulk powder have shown an upward trend. The supply-demand balance for raw milk is anticipated to stabilize by 2026, with recommendations for companies like Youran Dairy and Modern Dairy [4].

Market Overview - A-shares experienced a collective decline, with major indices such as the ChiNext and Sci-Tech 50 Index seeing significant drops, while the Hang Seng Index fell over 1% [1] - The Shanghai Composite Index closed down 0.55% at 3867.92 points, with the Shenzhen Component down 1.1%, and the ChiNext down 1.77% [1] - Total trading volume in the Shanghai and Shenzhen markets was 1.7945 trillion yuan, a decrease of over 320 billion yuan from the previous day [1] Sector Performance Semiconductor Sector - The semiconductor sector faced a pullback, with stocks like Chipone Technology dropping nearly 12% and Jiangbo Technology down over 8% [1] AI Industry Chain - AI-related stocks saw a significant decline, with companies like Tengjing Technology and Shijia Photon down over 10% [12] Insurance Sector - The insurance sector showed strength, with China Ping An rising approximately 5%, reaching a four-year high, and other major insurers like China Pacific Insurance and China Life Insurance also posting gains [4][5] - Analysts suggest that the insurance sector is entering a recovery phase, supported by regulatory policies and improving fundamentals [5] Retail Sector - The retail sector was notably active, with stocks such as Hongqi Chain and Baida Group hitting the daily limit up, and Baida Group achieving three consecutive days of limit-up trading [7][9] - The retail sales total for January to November increased by 4% year-on-year, indicating a positive trend in consumer spending [9] Dairy Industry - The dairy sector performed well, with stocks like Huanlejia and Huangshi Group reaching the daily limit up, driven by policy support and improving demand [10] - The industry is expected to benefit from a recovery in consumer confidence and demand, particularly in the infant formula segment [10] Conclusion - Overall, the market showed mixed performance across sectors, with notable declines in technology and AI stocks, while insurance and retail sectors demonstrated resilience and growth potential [1][5][9]