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户外经济为何热潮涌动
He Nan Ri Bao· 2025-11-26 00:02
Group 1 - The rise of outdoor economy is driven by a growing demand from younger generations, particularly those born in the 1990s and 2000s, who prefer experiential travel over traditional sightseeing [1][2] - By early April 2025, the number of participants in outdoor sports in China is expected to exceed 400 million, with online consumption in outdoor sports projected to reach approximately 300 billion yuan in 2024, marking a nearly 40% increase [1] - The outdoor economy encompasses a wide range of products, from professional climbing gear to everyday outdoor apparel, catering to diverse consumer needs [1] Group 2 - Henan province boasts unique geographical advantages and rich natural resources, with various outdoor scenes such as health trails and forest camps, contributing to a robust outdoor market [2] - The outdoor products industry in Henan has seen significant growth, with 303 companies and 15 specialized parks, potentially generating a market worth billions [2] - To ensure sustainable growth in the outdoor economy, there is a need for improved service quality, diversified camping options, and enhanced market regulation to prevent chaotic industry expansion [2]