根据相关报告，截至2025年4月初，我国户外运动参与人数超4亿。庞大的户外群体也带动了相关产业发 展。统计显示，2024年，我国户外运动线上消费人次约2亿，消费总额超过3000亿元，增幅近40%。根 据国家发展改革委与体育总局联合发布的规划，到2025年年末，我国户外运动产业总规模有望突破3万 亿元。从专业登山装备到日常户外服饰，户外经济的产品种类持续丰富，满足不同群体需求。 太行山脉的徒步栈道上，人流涌动；伏牛山的露营地里，灯火点点……近年来，越来越多游客主动避开 热门景区，在旷野中享受生命。这股蓬勃兴起的户外热潮，不仅带动了徒步成团服务、户外装备等新的 增长点，也为我省文旅市场注入新动能。 户外经济的崛起，是需求与供给的双向奔赴。从需求端看，90后、00后逐渐成为消费主力，与走马观花 式的传统旅游相比，他们更追求体验升级。在北龙湖，白领们用飞盘运动驱散工作疲惫；在太行山间， 年轻的"驴友"用徒步收获成长——户外经济的兴起，源于"全民户外"理念的普及。 热潮之下，户外经济想要行稳致远，仍需精准发力、补齐短板。不断提升服务品质，打造多元化、特色 化营地，深度开拓新场景；进一步挖掘市场需求，推动营地+田园生活、 ...

Core Insights - The outdoor hiking trend is gaining momentum during the National Day and Mid-Autumn Festival holidays, leading to growth in group hiking services and outdoor equipment consumption, thereby invigorating the "mountain and wilderness industry" and injecting new energy into the cultural tourism market [1][2]. Group 1: Hiking Group Services - Group hiking services are becoming popular, with many participants organizing trips through social media platforms and WeChat groups, often at a cost of around 200 yuan per person for day trips [3]. - The rise of hiking clubs is evident, with a significant increase in outdoor notes shared on platforms like Xiaohongshu, indicating a shift towards weekend short-distance outdoor activities as a mainstream leisure choice [3]. - Participants express a preference for organized group hikes over self-planned trips, citing convenience and safety as key factors [3]. Group 2: Outdoor Equipment Market - The outdoor equipment market is transitioning from a niche to a mainstream consumer segment, with significant growth in categories such as outdoor apparel, footwear, and smart devices [4]. - In 2024, online consumption in China's outdoor sports sector is projected to reach approximately 300 billion yuan, with around 200 million participants [4]. - Domestic outdoor brands like Toread and Mobi Garden are rapidly gaining popularity, with some already listed on capital markets, while the brand "Bershka" is preparing for an IPO in Hong Kong [4][5]. Group 3: Financial Performance of Outdoor Brands - Bershka's revenue has shown remarkable growth, increasing from 378 million yuan in 2022 to an expected 1.766 billion yuan in 2024, with net profit rising from 24.31 million yuan in 2022 to 283 million yuan in 2024 [5]. - Traditional sports brands are accelerating their entry into the outdoor segment, with companies like Nike and Adidas launching specialized footwear for hiking and outdoor activities [5]. - The national goal for the outdoor sports industry is to reach a total scale of 3 trillion yuan by 2025, indicating a significant potential for growth in this sector [5].