Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, with expectations for improvement in the second half due to adjustments in sales channels and product offerings [1][2][4]. Financial Performance - In H1 2025, the company achieved revenue of 950 million, a year-on-year decrease of 9.3%, and a net profit attributable to shareholders of 75 million, down 55.2% year-on-year [1]. - Q2 2025 revenue was 440 million, a decline of 3.4% year-on-year, with a net profit of 22 million, down 71.0% year-on-year [1]. - The company’s gross margin in Q2 was 32.8%, a decrease of 1.6 percentage points year-on-year, primarily due to rising raw material costs [3]. Product and Channel Strategy - The company is undergoing product upgrades, introducing new flavors of nuts and snacks, which have shown positive sales trends in e-commerce and international markets [2]. - Revenue from traditional distribution channels has declined due to adjustments in direct sales strategies, while e-commerce and other channels have seen growth [2]. Cost and Marketing Efforts - Increased promotional expenses and rising costs have led to a decline in net profit margins, with the sales expense ratio rising to 20.0%, an increase of 6.4 percentage points year-on-year [3]. - The company is actively participating in trade shows and marketing campaigns to enhance brand visibility and engage younger consumers [3]. Investment Outlook - The company aims to strengthen its core competitiveness through a multi-channel and multi-category strategy, focusing on product quality and brand management [4]. - Projections for net profit from 2025 to 2027 are 240 million, 280 million, and 330 million, reflecting a year-on-year decline of 35.8% in 2025, followed by growth in subsequent years [4].