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博士眼镜(300622) - 2025年8月28日投资者关系活动记录表
2025-08-28 11:50
Group 1: Financial Performance - The company's revenue and profit continued to achieve positive growth during the reporting period, with a significant increase in sales efficiency year-on-year [2] - Functional lens sales increased by 26.58% year-on-year, accounting for 39.82% of total lens sales [2] - The sales volume of defocus lenses grew by 18.35%, representing 15.42% of total lens sales [3] Group 2: Marketing and Sales Strategies - The company enhanced consumer education and marketing for functional lenses through festive promotions, themed marketing, and collaborations, expanding brand reach [2] - A comprehensive online-offline integration strategy was implemented, utilizing platforms like Tmall, Douyin, and Xiaohongshu to attract target customers and improve store conversion rates [3] - The introduction of a "99 paid membership" program focused on "accidental damage protection" to enhance customer service experience and increase customer loyalty [3] Group 3: Store Development and Customer Experience - Over 150 retail stores have been upgraded to include smart glasses display areas, creating immersive shopping experiences to boost foot traffic conversion [3]