Group 1 - The retail market competition is becoming more diversified, focusing on price and product offerings [1][3] - IKEA China plans to invest 160 million yuan in the 2026 fiscal year to promote over 150 lower-priced products, with 70% of the investment targeting best-selling items [1] - In the new fiscal year, IKEA China will launch over 1,600 new furniture and home products across 23 new series [1] Group 2 - The retail landscape is witnessing a shift towards higher cost-performance and more affordable products, as seen in the strategies of various retailers [3] - Five out of nine retail segments reported a contraction in store size, indicating a need for differentiation and price adjustments in physical retail [3] - The rise of digital and smart infrastructure is leading consumers to prefer fragmented and instant shopping experiences, pushing for seamless and complementary omnichannel shopping [3]