柳井正在财报说明会上回答提问（10月9日，东京都港区） 运营优衣库的迅销集团预计2026财年合并净利润将小幅增长，达到4350亿日元。迅销正将增 长重心从中国市场转向其他地区，美国的重要性不断上升。该公司通过涨价来抵消关税的影 响，但也存在引发消费下滑的风险…… 运营优衣库的迅销集团于10月9日发布消息称，预计2026财年（截至2026年8月）合并净利润（国际会计 准则）将较上财年小幅增长，达到4350亿日元。在预计连续6年刷新最高利润的情况下，令人担忧的是 将全面受到特朗普关税影响的北美业务。该公司打算通过涨价来抵消关税的影响，但同时也隐藏着在全 球最大市场引发消费下滑的风险。 预计2026财年销售收益（相当于销售额）将增长10%，达到3.75万亿日元。 2025年6~8月，瑞典的H&M在以美国为核心的南北美洲销售额为120亿瑞典克朗，同比下降8%。该集团 首席执行官（CEO）丹尼尔·埃尔弗（Daniel Ervér）认为，9~11月以后，关税带来的影响将进一步加 剧，并暗示未来可能会实施涨价。 迅销正将增长重心从长年作为盈利重心的中国市场转向其他地区，美国市场的重要性不断上升。 在2025财年的海外优衣库 ...

运营优衣库的迅销集团预计2026财年合并净利润将小幅增长，达到4350亿日元。迅销正将增 长重心从中国市场转向其他地区，美国的重要性不断上升。该公司通过涨价来抵消关税的影 响，但也存在引发消费下滑的风险…… 运营优衣库的迅销集团于10月9日发布消息称，预计2026财年（截至2026年8月）合并净利 润（国际会计准则）将较上财年小幅增长，达到4350亿日元。在预计连续6年刷新最高利润 的情况下，令人担忧的是将全面受到特朗普关税影响的北美业务。该公司打算通过涨价来抵 消关税的影响，但同时也隐藏着在全球最大市场引发消费下滑的风险。 预计2026财年销售收益（相当于销售额）将增长10%，达到3.75万亿日元。 2025财年（截至2025年8月）北美业务的营业收入为2711亿日元，同比增长25%。在美 国，提高关税前的库存已基本见底。在迅销在东京都内召开的记者会上，首席财务官 （CFO）冈崎健表示："已通过调整价格消化了关税导致的成本上升"，同时透露称，已对部 分商品实施涨价。 迅销此前曾就2025财年的"业务利润"（销售收益减去销售成本、销售费用和管理费用后计算 得出）预测，关税将成为导致其降低约25亿日元的主要原因 ...

Group 1 - Forever 21 is making its fourth attempt to enter the Chinese market, indicating a strong desire to tap into this vast consumer base despite previous failures [1][2] - Other foreign fast fashion brands like H&M and ZARA are also actively engaging in the Chinese market, with H&M upgrading flagship stores and ZARA hosting promotional events to attract young consumers [1] - The Chinese market is considered a strategic high ground for fast fashion brands, with significant value as highlighted by industry experts [1] Group 2 - The repeated attempts by Forever 21 reflect the extreme importance foreign brands place on the Chinese consumer market, which has undergone significant changes compared to a decade ago, particularly in supply chain responsiveness and procurement flexibility [2] - Since 2016, Forever 21 has exited multiple markets and officially left China in May 2019, subsequently filing for Chapter 11 bankruptcy protection in September of the same year [2] - In 2021, Forever 21 returned to China focusing on e-commerce and social media, but faced challenges with limited online sales and slow offline expansion, leading to a second bankruptcy protection filing in March 2023 [4]

Group 1: Forever 21's Market Strategy - Forever 21 has re-entered the Chinese market with a new partnership with Shanghai Chengdi Trading Co., aiming to revitalize its brand presence through extensive advertising in Shanghai's subway system [1][2] - The brand's return marks its fourth attempt to establish itself in China, utilizing a marketing strategy that includes social media platforms to engage consumers and promote new products [3] Group 2: Company Background and Financial History - Forever 21 was founded in 1984 and reached peak sales of $4.1 billion, competing with brands like H&M and ZARA, but filed for bankruptcy in 2019 due to poor management [2] - The brand's international operations, including in China, are not directly affected by its U.S. bankruptcy, as its Chinese operations are based on a brand licensing model [2] - The company has undergone multiple strategic shifts, including a focus on e-commerce, but has struggled with sales performance in recent years [2][3] Group 3: Competitor Analysis - La Chapelle, a domestic fast fashion brand, has also initiated a revival plan, shifting its strategy to a "brand licensing + operational services" model and focusing on online sales [4][5] - The fast fashion sector has seen some brands, like GAP and Abercrombie & Fitch, report positive sales growth, indicating a potential recovery in the market [6]

Core Viewpoint - The controversy surrounding the supermarket "胖都来" (Pang Du Lai) and its similarity to the well-known "胖东来" (Pang Dong Lai) has escalated, with legal actions being taken and various parties involved facing public backlash [1][2][12]. Group 1: Company Actions and Responses - "胖都来" is currently handling legal communications and is planning to address naming issues in the future [1][7]. - The company claims to have authorization from a brand management service to sell discounted products from Inditex, the parent company of ZARA, despite Inditex denying any involvement [9][12]. - The official video from "胖都来" has been taken down, and its Douyin account is currently suspended until June 9 [2][6]. Group 2: Public and Legal Reactions - The launch of "胖都来" has led to accusations of "brand hijacking" from "胖东来," with legal experts suggesting a high probability of trademark infringement [2][12]. - Various celebrities who participated in the opening ceremony of "胖都来" have issued apologies, clarifying that they did not receive any payment for their involvement [10][11]. - The public reaction has been mixed, with some supporting "胖都来" while others criticize it for attempting to capitalize on "胖东来"'s reputation [12][13]. Group 3: Legal and Trademark Considerations - Legal experts indicate that "胖都来" may have intentionally chosen a name similar to "胖东来" to benefit from its established brand recognition, which could be seen as a deliberate attempt to infringe on trademark rights [12][13]. - The trademark registration process does not guarantee the right to use a name if it infringes on existing rights, highlighting the complexities of trademark law in this case [13].

Group 1 - ZARA has opened a new concept store in Qianhai Yifang City, Shenzhen, featuring a total area of over 2300 square meters, integrating fashion and technology for a sustainable shopping experience [1] - The store utilizes Inditex's latest global store concept, focusing on larger spaces and innovative technologies to enhance customer experience in a spacious and sustainable environment [1] - The store offers a range of modern technologies, including digital fitting rooms and self-checkout areas, to improve the shopping experience and reduce waiting times during peak hours [1] Group 2 - The new ZARA store in Qianhai Yifang City incorporates advanced ecological efficiency systems aimed at minimizing environmental impact, aligning with Inditex's goal of achieving net-zero emissions by 2040 [2] - The store features energy-efficient heating and cooling systems, as well as LED lighting, as part of its environmental measures [2] - The opening of ZARA's new concept store is expected to enhance the commercial vitality of the Bao'an Central District, contributing to the development of one of Shenzhen's five newly planned world-class business districts [2]