Global Expansion Policy Impacts - The U.S. symmetrical tariffs have triggered a global trade war, with tariffs ranging from 10% to 49%, exceeding market expectations [8][9] - The tariffs are based on long-standing trade imbalances and ignore various objective factors, potentially restructuring regional economic alliances in the short term [8][11] - Emerging countries may serve as buffers in the tariff conflict, but uncertainties remain regarding the export strategies of Chinese companies through these nations [11][12] - The cancellation of tariff exemptions by the U.S. is likely to occur by September 2025, impacting cross-border business operations and leading to a price transmission effect of approximately 20% [18][21] Global Expansion Industry Trends - The smart pet products market is rapidly growing, with the U.S. as the largest consumer market, while the U.K., Japan, and India show significant potential [2] - The industry is shifting from a focus on functional and modular product iterations to emotional quality strategies in pet care [2] - The global gaming market is driven by mobile games in emerging markets, with a notable shift in revenue structures and growth opportunities in PC gaming [2] Global Multinational Corporate Case - Publicis Groupe, a leading global communications group, maintains financial stability while expanding its global business through an integrated platform strategy [6] - The company employs a strategy of small acquisitions and large integrations to enhance service capabilities, demonstrating growth certainty and financial improvement potential [6]