全球化与IP集团化战略
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泡泡玛特近两年首次回购股票 股价收涨9%
Zheng Quan Shi Bao Wang· 2026-01-20 12:01
Core Viewpoint - Pop Mart's stock price rebounded significantly on January 20, closing up approximately 9%, following the announcement of a share buyback program worth HKD 251 million [1] Group 1: Stock Performance and Buyback - On January 20, Pop Mart announced a buyback of 1.4 million shares at a price range of HKD 177.7 to HKD 181.2 per share, marking the company's first buyback since the beginning of 2024 [1] - Morgan Stanley noted that this buyback could attract more investor attention, particularly from those looking for stock price catalysts [1] - Since its listing in 2020, Pop Mart's stock has experienced multiple cycles of rise and fall, with its market value once exceeding HKD 100 billion before declining [1] Group 2: Market Conditions and Performance Discrepancies - Analysts suggest that the overall pressure on the Hong Kong stock market since the second half of 2025 has affected Pop Mart and other consumer sector stocks, despite their strong performance [2] - In the second half of 2025, Pop Mart's stock price fell approximately 30%, contrasting sharply with a 245% year-on-year increase in overall revenue reported in the third quarter [1][2] - The company has expanded its blind box production to meet market demand, which has alleviated the "difficult-to-obtain" situation but also led to a decline in secondary market premiums [2] Group 3: IP Performance and Growth Strategy - Pop Mart's half-year report for 2025 indicated that aside from LABUBU, the fastest-growing IPs were HACIPUPU and CRYBABY, with year-on-year growth rates of 249.6% and 248.7%, respectively [2] - Huatai Securities believes that Pop Mart's global and IP group strategies leverage its unique business model to drive rapid growth, positioning it as a leading platform for global trendy toy IPs [2]