Core Viewpoint - The article highlights the significant role of the China International Import Expo (CIIE) in linking global coffee production areas with the Chinese market, showcasing the growth of coffee consumption in China and the proactive strategies of Chinese coffee brands like Luckin Coffee to enhance international trade and cultural exchange [2][4][10]. Group 1: CIIE and Global Coffee Trade - The 8th CIIE commenced on November 5 in Shanghai, featuring Luckin Coffee as a recommended coffee brand, which is actively participating in global coffee trade and cultural cooperation [2]. - China's coffee consumption has seen an annual growth rate of 21% since the 2010-2011 coffee year, significantly outpacing the global average of 1.8%, positioning China as a potential leading coffee market [4]. - Ethiopia's coffee authority reported that China has become the fourth-largest importer of Ethiopian coffee, up from seventh place in the previous two years, indicating a shift in global coffee consumption dynamics [4]. Group 2: Luckin Coffee's Strategic Initiatives - Luckin Coffee has established a procurement memorandum with Brazil for 240,000 tons of coffee beans valued at 10 billion yuan over five years, becoming the largest buyer of Brazilian coffee beans in China, accounting for approximately 60% of Brazil's coffee exports to China in 2024 [6]. - The company is also expanding its supply chain by setting up a "Luckin Coffee Exclusive Coconut Island" in Indonesia, planning to procure 1 million tons of high-standard coconuts over the next five years [6]. - Luckin Coffee is investing in local coffee production in Yunnan, establishing a processing plant and providing training to local farmers, which is expected to boost sustainable development in the domestic coffee industry [6]. Group 3: Cultural Exchange and Community Building - Luckin Coffee is committed to promoting coffee culture exchange, having hosted two Brazilian coffee culture festivals in 2024 and establishing Brazilian coffee-themed stores and museums [7]. - The company aims to create a "value community" through various origin-themed activities, leveraging its 26,000 stores to connect consumers with coffee-producing regions [7]. - These initiatives align with China's "14th Five-Year Plan" to share opportunities and foster mutual development with countries worldwide, enhancing the global coffee industry's collaboration [10].