全球战略调整与本土市场变化错配

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裁员7000人,中国高管群体出走的十年,“大而全”的宝洁是如何被时代抛弃的?
3 6 Ke· 2025-06-12 06:40
Core Viewpoint - Procter & Gamble (P&G) announced plans to cut approximately 7,000 non-production jobs globally over the next two years, representing 15% of such positions, as part of a restructuring effort to address performance challenges [1][13] Group 1: Talent Loss - P&G has experienced a significant outflow of high-level management talent in China over the past decade, with several core executives leaving the company [1][5] - Notable departures include former sales presidents and high-ranking executives who have moved to competitors or other industries, indicating a trend of talent migration from P&G [2][4] - The phenomenon of "P&G alumni" is prevalent, with many former executives taking on prominent roles in various sectors, including e-commerce and new consumer brands [6][5] Group 2: Market Position and Strategy - P&G's revenue growth in China has slowed significantly, with traditional product categories facing increased competition and rising costs, diminishing the company's attractiveness to talent [7][9] - The company's global strategic adjustments have not aligned well with local market changes, leading to a perception of limited decision-making autonomy for local executives [9][11] - P&G's conservative talent incentive mechanisms have become less competitive compared to local companies, which offer more attractive compensation packages and growth opportunities [11][12] Group 3: Organizational Culture - P&G's traditional organizational culture, characterized by meticulous planning and a slower pace of innovation, contrasts sharply with the fast-paced, iterative culture of the internet and new consumer sectors [12][13] - The company's rigid structure may hinder its ability to adapt quickly to market changes, prompting former employees to seek more dynamic environments [12][13] Group 4: Future Outlook - P&G's drastic restructuring efforts, including significant layoffs and brand portfolio reductions, reflect the company's struggle to maintain its market position in an evolving consumer landscape [1][13] - The shift towards digital and niche brands has challenged P&G's historical dominance, as smaller, agile companies leverage e-commerce and social media to connect with younger consumers [13]