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省市联动 区域协同 全球推广 “如画江西”擦亮“风景独好”名片
Ren Min Ri Bao· 2025-07-22 21:51
Core Insights - Jiangxi province is actively promoting its cultural and tourism resources through collaborative efforts with neighboring provinces, aiming to enhance its brand influence and attract more visitors [1][4][6] Group 1: Provincial and Municipal Collaboration - Jiangxi is focusing on breaking resource limitations and innovating integration models through provincial and municipal collaboration, establishing a new development pattern for cultural tourism [2] - In May, six cities from Jiangxi collaborated with Fujian to conduct promotional activities, showcasing local cultural treasures and offering joint ticket discounts [2][3] - The "1+11" model was adopted to link Jiangxi's 11 cities, enhancing promotional efforts and establishing strategic partnerships with Sichuan [3] Group 2: Regional Cooperation - Jiangxi is leveraging its regional cultural tourism resources to expand inter-provincial cooperation, achieving significant results [4] - A joint promotion plan with Fujian was launched, focusing on attracting tourists through themed routes and policies [4][5] - The establishment of a cross-regional tourism complaint handling mechanism has improved collaborative governance between Jiangxi and Fujian [5] Group 3: Global Promotion - Jiangxi is enhancing its international presence by strengthening tourism cooperation with neighboring countries and regions [6] - The province hosted a global travel trade meeting, attracting representatives from various countries to foster international partnerships [6][7] - Ongoing promotional activities in Hong Kong and Macau have led to a 20% increase in visitors to Jiangxi, with a 30% rise in bookings for special routes [7] Group 4: Future Outlook - Jiangxi plans to continue deepening provincial collaboration, regional synergy, and global promotion while innovating product offerings and optimizing service experiences [7]