Core Points - The event "Beautiful Jiangxi, Scenic and Unique" was held in Xi'an, organized by the Jiangxi Provincial Department of Culture and Tourism, focusing on promoting Jiangxi's cultural and tourism resources [1] - The event featured a "Follow the Route" promotional campaign, with over 200 participants from key tourism enterprises, travel agencies, and media representatives from Jiangxi and Shaanxi [1] - Jiangxi introduced 212 welfare measures aimed at attracting tourists from Shaanxi, including discounts on scenic spot tickets, hotel accommodations, and cultural tourism consumption subsidies [1] Group 1 - The promotional event showcased Jiangxi's unique landscapes through various themes and presentations, including storytelling, visual displays, and intangible cultural heritage performances [1] - A partnership agreement was signed between scenic area representatives from both provinces, along with a cooperation agreement for mutual tourist exchange between travel agencies [1] - Jiangxi Airlines launched a flight discount for the "Xi'an-Nanchang" route, offering promotional tickets for specific travel packages [1] Group 2 - The event adopted a "1+11" presentation model, where the Jiangxi Provincial Department of Culture and Tourism led the promotion, followed by 11 district cities presenting their tourism offerings [1] - The event included a photo exhibition and a cultural market, attracting local citizens and tourists to engage with Jiangxi's cultural offerings [1] - The promotional measures are designed to enhance tourism flow from Shaanxi to Jiangxi, highlighting the region's rich tourism potential [1]

Core Insights - Jiangxi province is actively promoting its cultural and tourism resources through collaborative efforts with neighboring provinces, aiming to enhance its brand influence and attract more visitors [1][4][6] Group 1: Provincial and Municipal Collaboration - Jiangxi is focusing on breaking resource limitations and innovating integration models through provincial and municipal collaboration, establishing a new development pattern for cultural tourism [2] - In May, six cities from Jiangxi collaborated with Fujian to conduct promotional activities, showcasing local cultural treasures and offering joint ticket discounts [2][3] - The "1+11" model was adopted to link Jiangxi's 11 cities, enhancing promotional efforts and establishing strategic partnerships with Sichuan [3] Group 2: Regional Cooperation - Jiangxi is leveraging its regional cultural tourism resources to expand inter-provincial cooperation, achieving significant results [4] - A joint promotion plan with Fujian was launched, focusing on attracting tourists through themed routes and policies [4][5] - The establishment of a cross-regional tourism complaint handling mechanism has improved collaborative governance between Jiangxi and Fujian [5] Group 3: Global Promotion - Jiangxi is enhancing its international presence by strengthening tourism cooperation with neighboring countries and regions [6] - The province hosted a global travel trade meeting, attracting representatives from various countries to foster international partnerships [6][7] - Ongoing promotional activities in Hong Kong and Macau have led to a 20% increase in visitors to Jiangxi, with a 30% rise in bookings for special routes [7] Group 4: Future Outlook - Jiangxi plans to continue deepening provincial collaboration, regional synergy, and global promotion while innovating product offerings and optimizing service experiences [7]

Core Points - The "Beautiful Jiangxi, Scenic and Unique" cultural and tourism promotion season was launched in Shanghai, aiming to deepen cooperation between Jiangxi and Shanghai and promote tourism in Jiangxi [1][2] - The event showcased Jiangxi's rich cultural and tourism resources through various performances, highlighting the region's natural beauty, historical culture, and revolutionary heritage [1] - Over 150 participants from tourism departments, key travel agencies, and media representatives from both Jiangxi and Shanghai attended the event, injecting new momentum into Jiangxi's brand promotion in the Yangtze River Delta [2] Group 1 - The launch ceremony featured performances such as dance, situational dramas, and traditional operas, immersing the audience in the unique charm of Jiangxi [1] - Jiangxi's tourism promotion will focus on the Yangtze River Delta market, exploring new cooperation models and enhancing tourism experiences [2] - A "guest source mutual delivery" agreement was signed between travel agencies from Jiangxi and Shanghai to promote resource sharing and market connectivity [1]