Core Viewpoint - Haier's new air conditioning production base in Thailand marks a significant expansion in Southeast Asia, positioning the company as a leader in the region's air conditioning market, with a planned annual capacity of 6 million units, making it the largest manufacturing base for Chinese brands in Southeast Asia [1][3][5]. Group 1: Production Capacity and Market Position - The Thailand air conditioning base has a planned annual capacity of 6 million units, making it the highest capacity manufacturing base for Chinese air conditioning companies in Thailand [5]. - The base covers 14 product categories and over a thousand models, catering to various air conditioning needs, including residential, commercial, and specialized applications [5]. - Haier has maintained the number one sales position in the Thai market for four consecutive years, supported by the new base's digital transformation that enhances production efficiency by 20% and reduces operational costs by 15% [5][8]. Group 2: Technological and Environmental Advancements - The production facility incorporates advanced technologies such as AI visual inspection and noise recognition systems to ensure high product quality [3]. - The factory utilizes a photovoltaic power system for zero-carbon operations and has received Thailand's highest BOI A2+ certification, reflecting a commitment to sustainable manufacturing practices [3][5]. Group 3: Strategic Global Positioning - The establishment of the Thailand base fills a regional production gap and supports Haier's global growth strategy, enabling local production for Southeast Asian demand and proximity supply for North America and Europe [6][8]. - Haier has built a global network with 35 industrial parks and 163 manufacturing centers, with the Thailand base serving as a key node in its global supply chain [8].