Core Insights - Geely officially launched its first global new energy vehicle, the Geely International EX5, in the UK, marking its entry into the European market [2] - The UK is seen as a strategic point for Geely, representing a shift from merely selling cars abroad to establishing a comprehensive presence in the European automotive industry [3][4] - Geely's strategy emphasizes a unified global manufacturing system, moving beyond simple brand expansion to a more integrated approach that leverages global resources and technology [4][6] Market Expansion Strategy - The UK market is chosen for its significant capacity and high standards, serving as a base for Geely's operations in Europe, targeting key markets like Germany, France, Italy, and Spain [3] - Geely plans to launch 15 new models in Europe over the next five years and establish a sales and service network of over 1,000 locations [3] - The concept of "One Geely" focuses on global resource synergy, technology sharing, and brand complementarity, creating a cohesive operational system [4] Technological Advancements - Geely has invested over 250 billion RMB in R&D over the past 11 years, establishing a leading AI-driven technology system with a comprehensive computing power of 23.5 EFLOPS [6] - The company has over 8.5 million vehicles equipped with L2 or higher autonomous driving capabilities, accumulating over 10 billion kilometers of driving data [6] - Geely operates 64 satellites for communication, navigation, and remote sensing, enhancing vehicle connectivity and stability in remote areas [6] Globalization Challenges - Geely faces challenges in maintaining technological leadership while ensuring compliance with various countries' data privacy regulations and safety standards [7] - The company acknowledges the global automotive industry is experiencing varying degrees of overcapacity, prompting a focus on efficiency rather than blind expansion [8][9] Competitive Strategy - Geely's approach to globalization is characterized by "anti-involution growth," focusing on value competition through technological innovation and brand premium rather than price competition [10] - The strategy involves a phased approach: exporting products, local collaboration, and building industries [11] - High-quality globalization entails addressing local certification, after-sales systems, regulatory compliance, and cultural differences [13] Long-term Vision - Geely's journey in the UK spans nearly two decades, evolving from manufacturing to a focus on intelligent systems and cultural integration [14] - The launch of the EX5 signifies a transition from being a global manufacturing hub to becoming a center for global innovation in the automotive sector [15]