全球质量强链战略
Search documents
奇瑞集团1月出口11.96万辆,全球化进入“融进去”新阶段
Jin Rong Jie· 2026-02-03 08:43
Core Insights - Chery Group reported a significant increase in export sales, with 119,605 vehicles exported in January 2026, marking a 48.1% year-on-year growth and maintaining a streak of over 100,000 monthly exports for nine consecutive months, leading the export of Chinese automotive brands [1] Group 1: Global Expansion Strategy - Chery's globalization strategy is characterized by multi-brand collaboration, with key progress in new brand expansion. The company has established a multi-brand matrix for international markets, with the Tiggo 7 being the top-selling A-class fuel SUV for four consecutive years [3] - The Jetour brand has entered over 100 countries, while the Omoda & Jaecoo brands have launched in 64 countries, achieving top sales among Chinese brands in the UK [3] Group 2: High-End Market and New Energy Breakthroughs - Chery has made significant inroads into high-end markets and new energy vehicles, with sales in the UK and EU reaching 237,453 units in 2025, a 240% increase. The company plans to enter Germany and France in 2026 [5] - Chery's new energy exports are rapidly growing, with plug-in hybrid models leading sales in the UK, Spain, and Poland, and ranking first in several Southeast Asian markets [5] Group 3: Safety and Quality Assurance - Chery has established a global trust framework for safety and quality, with the Jetour T1 and T2 models receiving ASEAN NCAP five-star safety ratings. A total of 62 models from Chery have achieved various five-star safety certifications, the highest among Chinese automotive brands [5] Group 4: Localized Operations and Community Engagement - Chery emphasizes deep local integration in its globalization efforts, creating over 1,000 jobs in Spain through the EBRO project, which has resonated positively with local communities [7] - The company has also engaged in corporate social responsibility initiatives, donating $6 million to UNICEF for global children's education and collaborating with IUCN on environmental conservation projects [10] Group 5: Technological Advancements - Chery announced plans to implement AI-driven features like VPD parking assistance in international markets, aiming to enhance user experience and promote equality in AI mobility solutions [13] - The company is transitioning from a focus on scale and speed to prioritizing localization and sustainability, aiming to elevate the global image of Chinese automobiles as safe, reliable, high-end, and responsible [13]