Core Insights - Tesla has raised the price of its fastest version of the Cybertruck by $15,000 despite lower-than-expected sales and multiple recalls [1][4] - The new price for the Cyberbeast model is now $114,990, which includes a "luxury package" with supervised full self-driving capabilities and free access to the Supercharger network [4] - The pricing trajectory of the Cybertruck has significantly deviated from initial expectations, with the base model's price rising to $60,990 from an originally proposed starting price of around $40,000 in 2019, representing an increase of over 50% [4] Market Competition - The automotive market is becoming increasingly competitive, with rivals like the Ford F-150 Lightning and Chevrolet Silverado EV offering lower starting prices for certain configurations, putting pressure on the Cybertruck [4] - In response to market conditions, Tesla has implemented significant discounts of around $10,000 on some Cybertruck inventory to attract more consumers [4] Production Capacity and Challenges - Elon Musk has expressed confidence in Tesla's ability to produce over 125,000 Cybertrucks annually, with potential capacity reaching approximately 250,000 units by 2025 [5] - However, the company faces challenges in ramping up production, compounded by multiple recalls and quality issues that have led to a decline in demand for the Cybertruck [5]