Core Viewpoint - The guidance aims to enhance the quality of products and services on online trading platforms, which is crucial for improving the online consumption environment, meeting the growing needs of the people, and promoting the innovation and healthy development of the platform economy [1][7]. Group 1: Overall Requirements - The initiative is guided by Xi Jinping's thought and aims to implement the spirit of the 20th National Congress and subsequent plenary sessions, focusing on a people-centered development approach [2][8]. - By 2030, the goal is to significantly improve the quality of platform products and services, effectively address key quality issues, enhance standardization, and optimize the online trading environment [2][8]. Group 2: Enhancing Product and Service Quality - The plan includes promoting quality innovation in online sales of various sectors such as home appliances, textiles, and food, and encourages collaboration among platforms, manufacturers, and research institutions for quality improvement [3][9]. - It emphasizes the need for standardized online service quality management and encourages the use of advanced technologies like 3D modeling and AR/VR for better user experience [3][9]. - The initiative aims to cultivate trustworthy online business entities and improve credit evaluation mechanisms to ensure transparency and accountability [3][9]. Group 3: Strengthening Quality Management - Platforms are encouraged to adopt comprehensive quality management systems and establish chief quality officer roles to enhance oversight and continuous improvement [4][10]. - There is a focus on improving the quality management capabilities of platform operators, including establishing a quality control system that encompasses supplier management and product recall processes [4][10]. - The initiative also aims to enhance the quality awareness of live-streaming e-commerce practitioners through training and establishing a blacklist for non-compliance [4][10]. Group 4: Addressing Illegal Business Practices - The guidance includes measures to combat counterfeit products and misleading marketing practices, ensuring that platforms enforce strict verification of product information [5][11]. - It aims to regulate unfair competition and pricing violations, ensuring that platforms and operators adhere to legal pricing practices [5][11]. Group 5: Strengthening Quality Supervision - The plan promotes the implementation of a "product digital passport" to enhance traceability and verification of product quality [6][11]. - It emphasizes the use of advanced technologies for smart regulation and the establishment of a national quality safety monitoring platform [6][11]. - The initiative calls for improved collaboration between regulatory bodies to ensure effective oversight and enforcement of quality standards [6][11]. Group 6: Creating a Safe Online Consumption Environment - The guidance encourages transparency in information disclosure by platforms and operators, including the publication of service agreements and consumer complaint information [12][12]. - It aims to enhance after-sales service systems and streamline dispute resolution processes to improve consumer rights protection [12][12]. - The initiative supports the establishment of online mechanisms for resolving quality disputes and encourages consumer organizations to engage in public interest litigation [12][12].