Core Viewpoint - The guidance aims to enhance the quality of products and services on online trading platforms, which is crucial for improving the online consumption environment, meeting the growing needs of the people, and promoting the innovation and healthy development of the platform economy [1][7]. Group 1: Overall Requirements - The initiative is guided by Xi Jinping's thought and aims to implement the spirit of the 20th National Congress and subsequent plenary sessions, focusing on a people-centered development approach [2][8]. - By 2030, the goal is to significantly improve the quality of platform products and services, effectively address key quality issues, enhance standardization, and optimize the online trading environment [2][8]. Group 2: Enhancing Product and Service Quality - The plan includes promoting quality innovation in online sales of various sectors such as home appliances, textiles, and food, and encourages collaboration among platforms, manufacturers, and research institutions for quality improvement [3][9]. - It emphasizes the need for standardized online service quality management and encourages the use of advanced technologies like 3D modeling and AR/VR for better user experience [3][9]. - The initiative aims to cultivate trustworthy online business entities and improve credit evaluation mechanisms to ensure transparency and accountability [3][9]. Group 3: Strengthening Quality Management - Platforms are encouraged to adopt comprehensive quality management systems and establish chief quality officer roles to enhance oversight and continuous improvement [4][10]. - There is a focus on improving the quality management capabilities of platform operators, including establishing a quality control system that encompasses supplier management and product recall processes [4][10]. - The initiative also aims to enhance the quality awareness of live-streaming e-commerce practitioners through training and establishing a blacklist for non-compliance [4][10]. Group 4: Addressing Illegal Business Practices - The guidance includes measures to combat counterfeit products and misleading marketing practices, ensuring that platforms enforce strict verification of product information [5][11]. - It aims to regulate unfair competition and pricing violations, ensuring that platforms and operators adhere to legal pricing practices [5][11]. Group 5: Strengthening Quality Supervision - The plan promotes the implementation of a "product digital passport" to enhance traceability and verification of product quality [6][11]. - It emphasizes the use of advanced technologies for smart regulation and the establishment of a national quality safety monitoring platform [6][11]. - The initiative calls for improved collaboration between regulatory bodies to ensure effective oversight and enforcement of quality standards [6][11]. Group 6: Creating a Safe Online Consumption Environment - The guidance encourages transparency in information disclosure by platforms and operators, including the publication of service agreements and consumer complaint information [12][12]. - It aims to enhance after-sales service systems and streamline dispute resolution processes to improve consumer rights protection [12][12]. - The initiative supports the establishment of online mechanisms for resolving quality disputes and encourages consumer organizations to engage in public interest litigation [12][12].

Core Viewpoint - The recent guidelines issued by the State Administration for Market Regulation aim to enhance the quality of products and services on online trading platforms, which is crucial for improving the online consumption environment and fostering the healthy development of the platform economy [1][2]. Group 1: Overall Requirements - The guidelines emphasize a people-centered development approach, aiming for significant improvements in product and service quality on platforms by 2030, with a focus on addressing key quality issues and enhancing consumer satisfaction [2]. Group 2: Enhancing Product and Service Quality - The initiative encourages innovation in online product quality, particularly in sectors like home appliances, electronics, and food, promoting standardized quality across online and offline sales [3]. - It supports the development of online service quality management rules, including the use of advanced technologies for better consumer interaction and service quality commitments [3]. - The guidelines advocate for the cultivation of trustworthy online business entities, emphasizing quality grading and the establishment of a credit evaluation mechanism for platform operators [3]. Group 3: Strengthening Comprehensive Quality Management - Platforms are encouraged to adopt comprehensive quality management systems, integrating international standards and enhancing their internal auditing processes [4]. - The guidelines stress the importance of improving the quality management capabilities of platform operators, including establishing a full-chain quality control system [5]. - There is a focus on enhancing the quality awareness of live-streaming e-commerce practitioners, promoting quality-centric selection mechanisms and training [5]. Group 4: Addressing Illegal Business Practices - The guidelines call for strict measures against fraudulent practices such as selling counterfeit products and misleading marketing, ensuring that platforms enforce compliance with product information disclosure [6]. - There is a strong emphasis on combating misleading advertising, particularly in sensitive sectors like food and healthcare, and ensuring accountability for false claims [6]. - The guidelines also address unfair competition and pricing violations, mandating transparency in pricing and discouraging predatory pricing practices [6]. Group 5: Strengthening Quality Supervision - The implementation of a "digital passport" for products is proposed to enhance traceability and verification of product quality [6]. - The guidelines advocate for the use of advanced technologies like big data and AI to improve regulatory capabilities and ensure effective monitoring of online transactions [6]. - There is a call for enhanced collaboration between regulatory bodies to ensure comprehensive oversight of online trading activities [6]. Group 6: Creating a Safe Online Consumption Environment - The guidelines promote transparency in information disclosure by platforms and operators, encouraging the public sharing of service agreements and quality information [6]. - They advocate for the establishment of a robust after-sales service system, ensuring consumer rights are protected and disputes are resolved efficiently [6]. - The guidelines aim to facilitate consumer rights protection, promoting mechanisms for quick resolution of quality disputes and enhancing consumer advocacy [6].

Core Viewpoint - The guidance issued by the State Administration for Market Regulation aims to significantly enhance the quality of products and services on online trading platforms by 2030, addressing key quality issues, improving standardization, and fostering a competitive environment for international brands and consumer satisfaction [1][4]. Group 1: Overall Requirements - The initiative is guided by Xi Jinping's thought and focuses on a people-centered development approach, emphasizing quality management and regulatory effectiveness to create a safe and trustworthy consumption environment [4][3]. - The goal is to achieve notable improvements in product and service quality, effective governance of key quality issues, and enhanced consumer satisfaction by 2030 [4][3]. Group 2: Enhancing Product and Service Quality - There will be a push for quality innovation in online products, particularly in sectors like home appliances, electronics, and food, with a focus on standardization across online and offline sales [5][6]. - Platforms are encouraged to develop data-driven services and support new manufacturing models that emphasize customization and risk management [5][6]. - The establishment of a comprehensive service quality management system is prioritized, including the use of advanced technologies for better consumer interaction and service quality commitments [5][6]. Group 3: Governance of Illegal Business Practices - The guidance emphasizes the need to combat counterfeit and substandard products, ensuring that platforms enforce strict verification of product information [7][8]. - There will be a crackdown on misleading marketing practices, particularly in high-risk sectors like food and pharmaceuticals, to protect consumers from false advertising [7][8]. - The initiative also addresses issues of unfair competition and price violations, mandating transparency in pricing and fair competition practices among platform operators [7][8]. Group 4: Strengthening Quality Supervision - A "digital passport" initiative will be implemented to enhance product traceability and safety verification, ensuring consumers can identify genuine products [8][9]. - The use of advanced technologies such as big data and AI will be promoted to improve regulatory capabilities and enhance monitoring of online transactions [8][9]. - Collaboration between regulatory bodies and platforms will be strengthened to ensure effective oversight and rapid response to quality issues [8][9]. Group 5: Creating a Safe Online Consumption Environment - The guidance calls for improved transparency in consumer information, encouraging platforms to disclose service agreements and quality information [9][10]. - A comprehensive after-sales service system will be developed to facilitate consumer rights and streamline dispute resolution processes [9][10]. - The initiative aims to enhance consumer protection mechanisms, including the establishment of efficient complaint handling systems and support for collective legal actions [9][10].

Core Viewpoint - The State Administration for Market Regulation has issued guidelines aimed at enhancing the quality of products and services on online trading platforms, focusing on innovation and quality improvement across various sectors [1] Group 1: Quality Improvement Initiatives - The guidelines emphasize the need to improve the quality of products sold online, particularly in sectors such as home appliances, home decoration, electronics, textiles and clothing, and food [1] - There is a call for the establishment of quality standards, inspection and certification systems, and brand development for online products [1] - The initiative aims to ensure that products sold online and offline meet the same quality standards [1] Group 2: Collaborative Efforts - The guidelines support collaboration among platforms, operators within the platforms, manufacturers, industry associations, and research institutions to implement innovation-driven quality improvement plans [1] - The focus is on enhancing supply chain quality through coordinated efforts among various stakeholders [1]