Core Insights - The event "2025 Enjoy User Star Night" in Beijing marked the launch of the new Enjoy brand logo by Huawei and BAIC Group, highlighting the collaboration in the electric vehicle market [1] - The Enjoy S9, a mid-to-large pure electric sedan, has delivered 4,154 units since its launch in June 2023, positioning itself as a leader in the market segment of new energy vehicles priced above 300,000 yuan [1][2] - The new logo design aims to enhance brand recognition and visual consistency, reflecting user feedback and a shift towards a more open communication strategy in brand building [1][2] Market Context - The market for new energy vehicles priced above 300,000 yuan is still in its early competitive stage, with less than 10% market share in 2024, but it is growing significantly faster than other segments [2] - Traditional brands like Tesla and NIO dominate this market, while Chinese brands are in a phase of breaking through in brand and product strength [2] Manufacturing and User Engagement - The Enjoy brand emphasizes user involvement in design and manufacturing, with a digital flexible production line and AI quality inspection systems established at the Beijing Miyun factory [2] - The manufacturing system's openness and transparency are seen as long-term mechanisms to build user trust [2] Strategic Development - Enjoy is attempting to establish a long-term strategic path in the mid-to-high-end new energy vehicle market, focusing on "user co-creation" and "full-link visualization" as differentiating factors [3] - A new travel model is set to be launched in the fall of 2025 to expand the product matrix and cater to more family and long-distance travel scenarios [2]