同时，在极狐的带动下，北汽新能源9月销量达20539辆。行业内素有共识：月销一万是车企的生存底线，月销两万才是赢得市场话语权的起点。当前中 国汽车市场已进入存量竞争的深水区，北汽新能源在此背景下实现销量突破、站稳话语权门槛，更显难能可贵。由此可见，极狐在产品打磨、营销策略及体 系能力构建等方面的实践探索，为所有寻求破局的车企提供了极具借鉴价值的参考路径。 以用户为中心，场景化造车精准回应细分市场的期待 2025年9月，极狐汽车公布"金九"销量成绩单，单月销量强势突破16000辆大关，最终锁定16074辆，同比增幅高达 47.74%，在纯电新势力销量榜中名列 前茅。其中，刚刚上市的极狐T1首月大定35000辆，实现"上市即热销"。 更有效的沟通，营销从"品牌输出"到"用户共创" 当下，行业公认赢得市场认可的关键，在于能否将宏大的"用户中心"理念，精准注入到每一个产品细节中。而极狐的破局之道，是通过"场景"将"以用 户为中心"落地——让造车不再是参数的堆砌，而是对用户真实生活的细腻回应。这一点，在极狐T1这款入门小车上得到了生动体现。 作为一款瞄准10万内的纯电小车，其从初始就清晰把握了该级车的核心使用场景——日 ...

Core Viewpoint - GAC Trumpchi has launched the new Trumpchi Xiangwang S7 Pro+ series, priced from 159,800 yuan, with a nationwide rollout planned for 500 offline stores during the National Day holiday [1] Group 1: Product Launch and Features - The Xiangwang series, introduced in March, has quickly built a loyal user base through extensive user research and feedback [3] - The S7 Pro+ series features Qualcomm Snapdragon 8295P chip, offering four times the computing power of the previous 8155 chip, and supports a 10-year system iteration [3] - The vehicle includes a 27-inch ultra-clear HUD display and integrates popular audio and video platforms such as QQ Music and iQIYI [3] Group 2: Advanced Technology and Safety - The S7 Pro+ is equipped with variable focus, mid-to-long-range laser radar, achieving centimeter-level detection accuracy and can scan objects in a 120° field of view up to 200 meters away [5] - It features 27 high-precision sensors for 360° environmental perception and is developed in collaboration with Momenta for advanced intelligent driving capabilities [5] - The OTA 3.0 version, released on September 26, includes new features like valet parking assistance and integration of over 90 commonly used applications [5] Group 3: Manufacturing Quality - The S7 Pro+ series benefits from GAC Group's high manufacturing standards, supported by a team of over 300 testing personnel and more than 1,000 testing projects [7] - The production is based in China's first 919 aviation-quality smart factory, utilizing nine advanced manufacturing technologies and nine precision processes to ensure high-end manufacturing quality [7]

Group 1 - GAC Trumpchi recently held a user co-creation conference for the launch of the new Trumpchi Xiangwang S7 Pro+ series, focusing on user feedback and needs for intelligent experience, battery life, and comfortable cabin [1] - The Xiangwang S7 series is based on extensive user research, with the team visiting 980 real car owners across 31 cities to gather insights on product configuration and experience improvements [1][2] - The new series features Qualcomm Snapdragon 8295P chip, a new PAD-style vehicle interface, and supports up to 10 years of system updates, integrating mobile ecosystems into the vehicle [2] Group 2 - The Xiangwang S7 is equipped with advanced driving assistance technologies, including variable focus and mid-range laser radar, achieving centimeter-level detection accuracy and scanning capabilities of 10 times per second over a 120° field of view [2] - The vehicle has a large battery with a CLTC pure electric range of 205 km and meets the 2026 new national standards for battery safety, having passed 105 safety tests [2] - GAC Trumpchi announced that the Xiangwang series will be the official designated vehicle for the Hunan TV & Mango TV show "Xiangwang de Shenghuo: Xi Ru Rensheng," indicating a strategy to enhance brand visibility and user engagement [3]

Core Insights - GAC Trumpchi officially launched the new Trumpchi Aspirations S7 Pro+ series, starting at a price of 159,800 yuan, with various purchase benefits and service guarantees announced [1] - The brand has enhanced its recognition to 65.7% within six months through diverse user activities and cross-industry collaborations [1] - The partnership with Hunan TV's "Aspirations of Life" aims to strengthen emotional connections with users, aligning with the brand's lifestyle philosophy [1] Product Development - The launch of the S7 Pro+ series is a result of the brand's user co-creation model, involving visits to 31 cities and feedback from 980 car owners [2] - Key upgrades focus on intelligent experience, battery life, and comfort, maintaining the positive reputation of the initial model [2] - The vehicle features a Qualcomm Snapdragon 8295P chip, offering four times the computing power of the previous model, and supports a 10-year system iteration [2] Intelligent Features - The S7 Pro+ series includes a unique variable-focus mid-to-long-range LiDAR system with centimeter-level detection accuracy, capable of scanning the environment 10 times per second [2] - The vehicle is equipped with 27 high-precision sensors for 360° environmental perception, enhancing driving stability in complex conditions [2] Battery and Safety - The new model features a 36.3 kWh battery pack, providing a CLTC electric range of 205 kilometers, suitable for weekly commuting with one charge [3] - The battery technology has passed 105 safety tests and has been used in over 1.3 million vehicles, accumulating 48 billion kilometers without fire incidents [3] Comfort and Quality Assurance - The interior height of the vehicle is 1.268 meters, with second-row seats offering a maximum recline angle of 137°, enhancing passenger comfort [3] - The production process utilizes advanced manufacturing technologies and has undergone over 1,000 tests across various road conditions, ensuring high quality [4] - GAC Group has received a nomination for the China Quality Award, and Trumpchi has consistently ranked first in new car quality for eight consecutive years [4]

Core Insights - The article highlights the ongoing success and appeal of the Citroën C5 X four years after its launch, emphasizing its romantic and unique characteristics that continue to resonate with users [1][3]. Group 1: Product Performance - The Citroën C5 X has become a sales leader for Dongfeng Citroën, showcasing its strong market presence and contributing to the company's recovery [3]. - The vehicle is produced exclusively at the Chengdu plant in China, serving as a global production base for the model [3]. Group 2: Marketing and User Engagement - The company has effectively utilized anniversary celebrations to foster deep co-creation with users, enhancing emotional connections with the brand [5]. - A series of promotional activities, including a special policy for customers ordering specific models, has been introduced to celebrate the anniversary [6]. Group 3: User Experience and Events - A recent event in Ningxia allowed users to experience the C5 X's capabilities across various terrains, highlighting its advanced stability and comfort features [6]. - The event also featured a unique "user-led" celebration, showcasing a new co-created product that enhances user interaction with the vehicle [9].

Core Insights - The launch of the Galaxy M9 by Geely has seen impressive pre-sale orders exceeding 40,000 within 24 hours, indicating strong market demand that may outpace production capacity [1] - The Galaxy M9 was officially launched on September 17, with a price range of 173,800 to 238,800 yuan, reflecting a price drop of 20,000 yuan compared to pre-sale prices, showcasing Geely's confidence in the model [1] - Geely Galaxy has achieved significant growth, with sales reaching 548,000 units in the first half of the year, a 232% year-on-year increase, and a market share of 8.4%, marking its position among the top tier of China's new energy vehicle market [3] Sales Performance - The Galaxy M9's pre-sale success has further enhanced the "Galaxy Speed," with the model's market coverage exceeding expectations and competing against over 11 related models in the 200,000 to 250,000 yuan segment [3] - Over 50% of the target users for the Galaxy M9 are from key sectors such as government, high-end manufacturing, and healthcare, aligning with the vehicle's design aimed at family users needing spacious and intelligent features [3] Development Strategy - The success of the Galaxy M9 is attributed to Geely's "explosive product methodology," which emphasizes collaboration between R&D and sales teams, ensuring user feedback drives product development [5] - The design of the Galaxy M9 incorporates user insights, such as the need for a spacious third row, leading to innovative design solutions that maximize interior space [5] Technological Advancements - The Galaxy M9 is the first vehicle to embody Geely's full AI capabilities, developed under the "Smart Geely 2025" strategy, showcasing advancements in computing power, algorithms, and data utilization [8] - Geely has established a leading position in AI with its Starry Smart Computing Center achieving 23.5 EFLOPS of computing power, and the integration of AI across product features to enhance user experience [8][9] Future Outlook - Geely aims to redefine automotive value standards in the AI era, with plans for a global satellite network to enhance connectivity and positioning in the market [9] - The Galaxy M9 represents a significant step in Geely's new energy strategy, combining popular appeal with advanced AI capabilities, signaling the rise of Chinese brands in the smart automotive sector [9]

Core Insights - The article highlights the competitive landscape of the six-seat SUV market, emphasizing how Geely's Galaxy M9 aims to disrupt the market with a significantly lower price point compared to competitors like Li Auto [1][2] - Geely's strategy focuses on delivering flagship-level features at mainstream market prices, positioning the Galaxy M9 as a "half-price Li Auto" [2] Product Development and User Insights - Geely's development of the Galaxy M9 involved extensive user research, revealing that potential buyers prioritize comfort in the third row, which influenced the vehicle's design [3] - The company has adopted a collaborative approach, breaking down departmental barriers to ensure that product development aligns closely with user needs [3][4] Specifications and Features - The Galaxy M9 boasts impressive dimensions, measuring over 5.2 meters in length and having a wheelbase exceeding 3 meters, resulting in the largest interior space in its class [5] - It features a third row with a maximum reclining angle of 150 degrees and retains ample trunk space even when fully occupied [5] - The vehicle incorporates advanced AI technology, including the Galaxy FlymeAuto2 smart cockpit and a high-performance Qualcomm 8295P chip, enhancing the driving experience [5][6] Market Positioning and Target Audience - Geely aims to position the Galaxy M9 as a flagship product that not only drives sales but also elevates the brand's market perception [6] - The user demographic for the M9 includes over 50% from government and high-end manufacturing sectors, indicating a shift in target audience [7] Sales Strategy and Market Impact - Geely is committed to transparent pricing and service, avoiding any form of price gouging to maintain customer satisfaction and brand loyalty [7] - The launch of the Galaxy M9 at a starting price of 173,800 yuan challenges the existing value perception in the six-seat SUV market, prompting consumers to reconsider the worth of premium pricing [7][8] - The success of the Galaxy M9 could redefine the value benchmarks for mainstream family SUVs, depending on Geely's ability to deliver on its promises regarding production capacity and quality control [8]

Core Viewpoint - The recent "Xibei public relations crisis" in the restaurant industry highlights the importance of effective crisis management strategies for companies, particularly in the automotive sector, where brands must navigate public scrutiny and trust issues [1] Group 1: Case Studies of Successful Crisis Management - Tesla utilized a strategy of "product as public relations" during its 2019 challenges, including production capacity issues and safety concerns, by engaging directly with the public through social media and showcasing its production capabilities [2] - Toyota faced a significant crisis in 2009 with the "brake gate" incident, leading to a global recall of nearly 10 million vehicles, and successfully rebuilt trust through a three-step strategy involving public apologies, transparency in corrective actions, and long-term safety investments [3] - Li Auto differentiated its public relations approach by deeply engaging with users, inviting them to participate in technical discussions, and creating a community that shares real-life experiences, which helped to build a loyal customer base despite initial criticisms [4] Group 2: Principles for Crisis Management in the Automotive Industry - Companies must respect public opinion and engage in soft communication, carefully assessing the nature of the public sentiment to determine the appropriate response, whether it be clarification or sincere apologies [5] - Strong product quality serves as the foundation for trust, as demonstrated by Tesla and Toyota, emphasizing the need for automotive companies to focus on safety and performance to build credibility [5] - Engaging users in brand narratives through community building and encouraging authentic experiences can transform customers into brand advocates, as seen with Li Auto's approach [5] - Long-term commitment to brand values and continuous improvement is essential for effective crisis management, as illustrated by Toyota's decade-long efforts to restore its safety image and Tesla's ongoing technological advancements [5][6]

Core Insights - Haier Smart Home's Chairman and President Li Huagang shared the story behind the creation of the "Lazy Washing Machine," emphasizing the company's commitment to innovation and user interaction in product development [1][2] - The concept of "laziness" reflects a global consumer desire for high-quality living, indicating a trend where customers seek convenience and efficiency in their daily lives [2][3] - The "Lazy Washing Machine" has become a viral product, leading to the development of additional products like the "Lazy Washing and Drying Machine" and plans for other appliances aimed at enhancing user convenience [3] Product Development - The "Lazy Washing Machine" was designed based on user feedback, evolving into a series of products including the "Lazy Family" and "Lazy Series Washing Machines" [1][3] - The company has expanded its product line to include a "Lazy Washing and Drying Machine," which was launched on July 9, and is currently developing other appliances such as refrigerators, air conditioners, and water heaters [3] - At the IFA exhibition in Germany on September 5, the new washing machine received significant acclaim, with orders nearing one million units, showcasing strong international demand [3]

Core Insights - The automotive industry is facing unprecedented technological homogenization, prompting companies to redefine automotive individuality through design aesthetics, user experience, brand culture, and scenario customization [2][8] Design and Emotional Interaction - Automotive design is shifting from a "parameter competition" to "emotional resonance," with AI quantifying aesthetic design to blend aerodynamics and artistic expression [3] - Lighting has evolved from a simple illumination tool to a significant language for vehicle personality expression, as seen in models like the Zhiji LS6 and ZEEKR STARGATE [3] Personalized Innovations in Smart Cockpits - The focus on personalized innovations in smart cockpits is becoming a new competitive edge, with examples like the Avita 06's multi-screen system and the ZEEKR 9X's advanced sensor architecture [4] - Consumer demand is shifting from "large screen stacking" to "scenario adaptation," emphasizing the importance of natural voice assistants and seamless interaction [4] Brand Culture and Scenario Recreation - In a context of technological convergence, brand culture serves as the soul of product individuality, with companies like BYD creating a clear brand matrix to cater to different consumer segments [5] - Scenario customization is reshaping automotive product individuality, with companies transforming technical parameters into tangible scenario values that resonate with consumer needs [6] Regional Market Personalization - Companies are focusing on regional market personalization as a key strategy, with brands like Chery and Great Wall tailoring their offerings to local consumer preferences and cultural nuances [6] Continuous Innovation and User Co-Creation - The creation of automotive individuality is a dynamic process requiring ongoing maintenance, as demonstrated by brands like George Barris, which leverage limited editions and customization to maintain unique positioning [7] - Technological innovations, such as CATL's sodium-ion batteries, provide new dimensions for product individuality, enhancing performance and user safety [7] - User co-creation is redefining the logic of individuality, with systems like Huawei's HarmonyOS allowing users to actively participate in customizing their in-car experience [7] Industry Transformation - The innovations showcased at the Chengdu Auto Show indicate a shift in the automotive industry's competitive focus from "hard power" to "soft power," emphasizing the need for emotional resonance, brand value, and user engagement [8][9] - The industry is transitioning from merely meeting functional needs to creating emotional value, which will redefine future automotive experiences [9]