转自：新华财经 新华财经上海11月25日电（李一帆）11月21日，第二十三届广州车展拉开帷幕。作为每年车市的"收官之展"，广州车展对上汽大众党委书记、总经理陶海龙 而言，意义更为具体："车企往往借这个机会，把一年来在中国市场推出的新车做一个集中呈现，同时也为下一年的产品布局提前释放信号。我们也不例 外，希望借助这个窗口，把过去的积累和未来的规划一并展示给消费者。" 展台上，上汽大众带来了一系列引人关注的新动作。全新的新能源产品序列ID. ERA正式亮相，首款车型也是大众品牌首款"9系旗舰"，定位"德系满级旗舰 SUV"。同时，Pro家族也迎来了首款插电混动车型帕萨特ePro，标志着Pro系列正式进入混动市场。从纯电到混动、增程，上汽大众正在构建覆盖多元能源 路线的产品矩阵。 值得注意的是，在这一轮产品布局中，"智能化"成为主线，上汽大众持续发力"油电同智"，打破传统能源与新能源之间的技术壁垒，推动全系产品向智能出 行终端进化。这家拥有深厚制造底蕴的合资企业，正变得更灵活、更开放、更懂中国市场。 燃油车市占率近9%，Pro系列以"智能平权"夯实基本盘 2024年，上汽大众深化"在中国，为中国"战略，标志着其本土 ...

今天分享的是：2025年中国出口跨境电商发展趋势白皮书 报告共计：8页 中国出口跨境电商迈入价值创造新阶段 自主创新与AI赋能成关键引擎 近年来，中国出口跨境电商行业正经历从"价格竞争"到"价值创造"的深刻转型。根据《2025年中国出口跨境电商发展趋势白皮书》，随着全球消费市场尤其 是Z世代网购人群比例预计攀升至90.3%，中国卖家不再依赖低价策略，而是通过产品创新、技术升级和品牌建设，推动行业向高质量发展迈进。在供应 端，已有64%的中国卖家将选品重点转向全新品类或现有产品的迭代更新，35%的销量来自一年内新选品，显示出创新已成为出海增长的核心动力。 在产品创新方面，中国企业展现出强劲的自主研发实力与市场敏锐度。白皮书指出，超过88%的出海产品为自主创新，32%为全球首发品类，涵盖AI智能硬 件、新一代信息技术等前沿领域。品牌通过挖掘用户真实需求，从使用场景中提炼创新方向，例如推出免换水扫地机器人、口袋无人机、柔美机械键盘等产 品，不仅解决了传统产品的痛点，还开辟了全新细分市场。这些创新产品在亚马逊等平台上获得平均4.3分以上的用户评价，超过60%的品牌产品斩获国际 奖项，显示出全球消费者对中国智造的认可。 ...

从线条、造型、色彩到大屏、交互界面、座舱空间、内在架构……汽车设计涉及面广，内涵丰富，也是是否能打动消费者的"第一印象"。 11月21日开幕的2025广州车展上，五彩缤纷的车型，流光溢彩的设计，让车展也成为展示汽车设计的"大观园"，令人目不暇接，流连忘返。 模仿还是创新？同质化还是差异化？面向全球市场的汽车设计如何破局？一系列行业共同关注的问题也由此再次引发深刻思考。 汽车设计谁与争锋 当前，全球汽车销量正逐年上涨，车型也更加丰富多彩，在一定程度上，全球消费者正在目睹一场汽车设计"盛宴"。而汽车设计的历史，也并非一路坦 途。 回溯历史，如今已是汽车强国的日韩，其国内一些车企在发展初期，也是凭借逆向工程对欧美汽车进行深度拆解与模仿，快速实现技术积累，这一策略 在特定阶段助力这些日韩车企在全球市场逐渐占据了一定的市场份额。 从功能主义到价值共生 然而，步入电动化时代，曾经的这一路径却"失灵"了。全球一些车企在新车外观造型上偶有亮点，但仍然存在缺乏对汽车设计底层逻辑的深度变革，创 新正变得越来越难。其中一些车企也曾试图通过"屏幕堆砌"营造科技感，或借助"跨界联名"打造知名度，这些尽管在短期内吸引了部分消费者目光。但 ...

本报讯 （记者刘钊）11月18日，主题为"争峰"的岚图泰山上市发布会在深圳举行。新车共推出Max版、 Max+版、Ultra版、黑武士版四个版型，官方指导价为37.99万元—50.99万元。同时，还公布了价值 48000元的上市首销期限时权益，以及包括专属交付礼遇、积分增值回馈、购置税无忧保障在内的尊享 计划。 "真正的对手从来不是别人，而是我们自己。"岚图董事长、总经理卢放这句话，道出了中国汽车产业近 年来的心路历程。从2015年到2024年，中国新能源汽车完成了一条从追赶到引领的攀登之路。各品牌崛 起，高端市场不再是海外跨国品牌的天下。 岚图用三个"十万辆"提速周期，演绎了中国高端新能源的进化加速度：突破首个十万辆用时34个月，第 二个十万辆缩短至12个月，第三个十万辆仅用7个月。10月，随着第30万辆——岚图泰山下线，岚图成 为首个跨越30万产销门槛的央国企高端新能源品牌，率先完成"轿车+MPV+SUV"全品类旗舰布局。 作为科技新豪华的代表，岚图泰山还以现代科技重塑豪华的感官体验。华为XPIXEL智慧投影大灯可呈 现"鹏息迎辉""凤鸣九天"等定制灯语，同时具备礼让行人、导航光毯、露营投影等场景功能，让 ...

Core Insights - The global cosmetics market is dominated by Western brands, with the top five companies holding a market share of approximately 44% in 2024 [2] - SHEIN has successfully entered the cosmetics market with its brand SHEGLAM, achieving significant sales growth through e-commerce and offline retail strategies [6][7] - SHEGLAM's unique positioning focuses on affordability and quality, targeting a market segment that is less concentrated compared to high-end brands [16] Group 1: Market Dynamics - The global cosmetics market has a compound annual growth rate (CAGR) of 6.3% from 2020 to 2024, with a total market size nearing $800 billion [2] - The concentration of market share among leading brands creates opportunities for new entrants to target the lower price segments where competition is less fierce [10][12] - In regions like Saudi Arabia, consumer behavior is split, with some consumers being frugal while others are willing to spend, allowing new brands to find niche opportunities [12] Group 2: SHEGLAM's Strategy - SHEGLAM's pricing strategy positions its products between $1 and $20, with many items priced below $5, making it competitive against Western brands [16] - The brand leverages its parent company SHEIN's extensive user base and e-commerce platform to penetrate various international markets [21][22] - SHEGLAM has established a significant offline presence in the Middle East, opening over 900 retail outlets in the UAE and collaborating with major retailers in Saudi Arabia [32] Group 3: Product Development and User Engagement - SHEGLAM emphasizes user co-creation and feedback to inform product development, utilizing social media platforms for consumer insights [41][42] - The brand has a diverse product range with over 1,000 SKUs, focusing on localized needs such as skin tone matching in different regions [39][42] - SHEGLAM's approach to market entry includes understanding regional consumer preferences and adapting products accordingly, such as developing long-lasting makeup for hot climates [39] Group 4: Competitive Landscape - The competitive landscape in the Middle East is less concentrated compared to mature markets like the US and Europe, providing SHEGLAM with a favorable environment to establish itself [25][27] - The retail channel dynamics differ significantly between regions, with beauty specialty stores being more prominent in the Middle East compared to e-commerce in Western markets [29][30] - SHEGLAM's strategy to avoid direct competition with established brands allows it to carve out a unique market position [16][27]

Core Insights - The article discusses a paradigm shift in brand marketing towards decentralization, emphasizing user participation and co-creation in the consumer sovereignty era [1] - Haier's "crowd testing" initiative during this year's Double 11 event exemplifies this shift, allowing users to engage directly in product evaluations, thus enhancing brand trust and content creation [1][2] Group 1: Brand Marketing Evolution - Traditional brand communication is being replaced by a two-way dialogue between brands and consumers, moving from a "provider-acceptor" relationship to a collaborative co-creation model [1][4] - The rise of social media has transformed the relationship between brands and users, necessitating brands to guide rather than control, and to engage in deep conversations rather than monologues [2] Group 2: Crowd Testing Initiative - Haier's "crowd testing" involved over 10,000 square meters of interactive space showcasing products from eight industries, including refrigerators and washing machines, and featured 95 live broadcasts across major platforms [2][3] - The initiative allowed users to directly interact with products, such as disassembling a washing machine to understand its technology, thereby enhancing user comprehension and engagement [3] Group 3: User Interaction Mechanism - The event was designed to create a "living brand" experience by inviting nearly 500 influencers from various fields to participate in product evaluations, thus breaking down traditional marketing barriers [4][5] - Direct interactions between users and Haier's R&D team facilitated real-time feedback and discussions, allowing for the capture of user needs for future product iterations [5] Group 4: Long-term Brand Value Creation - The "crowd testing" initiative is seen as a way to build long-term brand equity by creating a repository of user-generated content and evaluations that can enhance brand persona and appeal [6] - By fostering user participation, Haier aims to create sustainable marketing assets that contribute to ongoing brand growth and consumer loyalty, moving beyond short-term promotional strategies [6]

Core Insights - The Tank 300 has been awarded the "Hardcore SUV Satisfaction First Place" for two consecutive years in the 2025 China Automotive Industry User Satisfaction Index (CACSI) evaluation, highlighting its strong product strength and positive user reputation [1][20] - The CACSI evaluation covered 149 popular brands and models, involving 35 automotive manufacturers and 41 brands, with assessment criteria including overall satisfaction, quality reliability, performance design, after-sales service, and sales service [1] Product Performance - The Tank 300's success is attributed to its robust technical support and comprehensive product validation system, leveraging Great Wall Motors' 35 years of off-road technology experience [4] - The vehicle features a Hi4-T hybrid system that combines the stability of an engine with the explosive power of an electric motor, providing fuel savings in urban driving and strong power support for off-road conditions [4] - Great Wall Motors has invested approximately 1 billion yuan in advanced laboratory systems to ensure the reliability of each vehicle, conducting extensive testing in various extreme environments [6] Testing and Validation - The Tank 300 underwent over 30 engine tests during its development phase, accumulating 14,000 hours of operation, equivalent to approximately 4.8 million kilometers, ensuring performance stability under extreme conditions [6] - The vehicle has been tested in diverse off-road scenarios, including high temperatures and high altitudes, confirming its reliability and low failure rate compared to industry standards [6] Competitive Achievements - The Tank 300 has demonstrated its capabilities in professional off-road events, winning multiple championships in the 2025 China Rally and proving its durability and performance under challenging conditions [7][9] - The vehicle has been recognized as a "selected product for China's polar research" and has participated in significant national missions, showcasing its adaptability in extreme terrains [9] User Experience and Innovation - The Tank 300 has undergone 14 over-the-air (OTA) updates since its launch, reflecting the brand's commitment to user-centered innovation and continuous improvement [12][13] - Recent OTA upgrades have introduced features such as a sentinel mode for enhanced security and improved connectivity with mainstream mobile systems, enhancing user experience [12][13] After-Sales Service - The Tank 300 offers comprehensive after-sales service, including a warranty of up to 5 years or 150,000 kilometers, and lifetime warranty for key components for the first owner, ensuring peace of mind for users [14][16] - Great Wall Motors has established a high-efficiency parts supply system and provides 24/7 customer support, ensuring timely assistance and quality service for all Tank 300 owners [16] Cultural Impact and Community Engagement - The Tank 300 has achieved cumulative global sales of over 470,000 units, leading the hardcore off-road market and fostering a unique "Tank culture" among its diverse user base [17] - The brand has introduced a co-creation modification model, allowing users to contribute ideas for vehicle adaptations, thereby enhancing community engagement and brand loyalty [19]

Core Insights - The collaboration between Great Wall Motors and the Chinese Polar Research Center marks a significant partnership aimed at supporting China's polar exploration efforts, with the Tank 300 vehicle set to participate in Antarctic missions [1][2][5] Group 1: Strategic Collaboration - Great Wall Motors is aligning its corporate strategy with national objectives, enhancing the value of Chinese automotive brands through this partnership [2] - The company will provide its laboratory system, valued at approximately 1 billion RMB, to the Polar Research Center, facilitating technological exchange and innovation [4] Group 2: Product Validation and Performance - The Tank 300 has been designated as a "selected product for China's Antarctic and Arctic expeditions," highlighting its reliability and adaptability in extreme conditions [5][7] - The vehicle has achieved global sales of 470,000 units, with domestic users accumulating a total driving distance of 17.2 billion kilometers, establishing a strong foundation of trust [7] Group 3: Technical Specifications - The Tank 300 diesel version is equipped with a 2.4T high-performance engine, delivering a maximum net power of 135 kW and a peak torque of 480 N·m, making it suitable for polar conditions [10] - The vehicle features advanced design elements to withstand extreme cold, including specialized coatings and a high-capacity battery, ensuring functionality at temperatures as low as -35°C [11] Group 4: User Engagement and Co-Creation - The company has initiated a co-creation plan for the "Tank 300 Antarctic Edition," inviting global users to contribute to the design and functionality of the vehicle [14][16] - This approach signifies a shift from a one-way product delivery model to a two-way co-creation process, enhancing user involvement in product development [14] Group 5: Cultural and National Significance - The Tank 300's participation in Antarctic missions symbolizes the rise of Chinese manufacturing and cultural confidence, reinforcing its status as a national asset [16] - The collaboration is expected to inspire national pride among consumers and solidify the Tank brand's position in the history of the Chinese automotive industry [16]

Core Insights - The year 2025 is a pivotal year for the development of China's new energy vehicle (NEV) industry, with the sales target of NEVs expected to exceed 50% of total new car sales by the end of the year, surpassing the original goal set for the "14th Five-Year Plan" [1][22] - Lantu Automotive is accelerating its growth and has submitted a listing application to the Hong Kong Stock Exchange, marking a significant step in its expansion strategy [1][22] - Lantu's innovative technologies, such as the Lanhai Smart Hybrid technology, position it as a leader in the NEV sector, addressing key consumer pain points like range anxiety and charging speed [4][6] Industry Overview - The NEV market in China is highly competitive, with only brands that possess systematic capabilities likely to achieve high-quality growth [1] - As of August 2023, Lantu Automotive has achieved significant sales growth, ranking among the top three in sales growth among high-end NEV brands in China from 2022 to 2024 [1][2] Technological Advancements - Lantu Automotive has developed the Lanhai Smart Hybrid technology, which features an 800V system and ultra-fast charging capabilities, achieving a pure electric range of 360-410 kilometers and a total range exceeding 1400 kilometers [4][6] - The company holds 1,519 patents as of July 31, 2025, making it one of the fastest-growing patent holders in the NEV industry [6][20] Product Strategy - Lantu has established a comprehensive product matrix covering SUVs, MPVs, and sedans, with successful models like the Lantu Dreamer leading sales in the NEV MPV category [9][10] - The company has a strategy of rapid product iteration based on user feedback, resulting in high customer satisfaction and strong sales performance [18][21] User Engagement - Lantu Automotive has implemented a user co-creation model, gathering over 1,200 improvement suggestions from its user co-creation committee, with a significant portion being implemented [20][21] - The brand's Net Promoter Score (NPS) exceeds 60%, indicating strong customer loyalty and willingness to recommend [21] Capital Market Strategy - Lantu Automotive's planned listing on the Hong Kong Stock Exchange is seen as a strategic move to access international capital markets and enhance its global brand presence [22][23] - The listing is expected to provide resources for ongoing technological development and product innovation, positioning Lantu as a key player in the competitive NEV market [22][23]

Core Insights - In September 2025, Zeekr Automotive reported a strong monthly sales performance, surpassing 16,000 units with a total of 16,074 vehicles sold, marking a year-on-year increase of 47.74%, positioning it among the top in the new energy vehicle sales rankings [1][3] - The newly launched Zeekr T1 achieved 35,000 pre-orders in its first month, indicating a successful market entry [1] Sales Performance - Zeekr's success contributed to BAIC New Energy's total sales of 20,539 units in September, highlighting the competitive landscape of the Chinese automotive market [3] - The industry consensus suggests that a monthly sales figure of 10,000 units is the survival threshold for automakers, while 20,000 units is necessary to gain market influence [3] Product Strategy - Zeekr's approach focuses on user-centric design, emphasizing the importance of integrating user needs into every product detail [5] - The Zeekr T1, targeting the sub-100,000 yuan market, is designed for daily commuting and shopping, prioritizing comfort, range, and economy over performance [7] - The vehicle features a 70 kW power motor and a CLTC range of at least 320 km, addressing common consumer concerns such as range anxiety with a fast-charging capability [7] Design and Usability - The Zeekr T1 includes 32 storage spaces and a flexible rear seat design, maximizing practicality and convenience for users [9] - The vehicle's design reflects a deep understanding of user scenarios, avoiding unnecessary technical complexity [11] Marketing Strategy - Zeekr employs a long-term marketing strategy, fostering emotional connections with consumers through initiatives like partnerships with sports teams [12] - The launch event for the Zeekr T1 was innovative, moving away from traditional formats to engage younger audiences through entertainment [14][16] Service and Infrastructure - Zeekr is expanding its after-sales service network, with 316 service points established and 143 more under construction, covering 267 cities across all tiers [17] - The company has built 140 brand charging stations and partnered with numerous public charging operators, ensuring convenient charging access for users [17] Industry Implications - Zeekr's achievements reflect a broader trend in the automotive industry, where understanding user needs and building emotional connections can drive growth in a competitive market [19] - The company's focus on efficiency and value-driven growth offers valuable insights for the industry's high-quality development [19]