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宝洁携九大品类、二十余品牌近百款高端展品亮相进博会
Bei Jing Shang Bao· 2025-11-07 04:49
Core Insights - Procter & Gamble (P&G) showcased nearly 100 high-end products across nine categories and over twenty brands at the 8th China International Import Expo, highlighting innovations in product development, technology, and sustainability [1] Product Innovations - P&G introduced the OLAY Super Red Bottle Oil Cream, marking its Asian debut and first appearance at the expo [1] - Head & Shoulders launched its first anti-dandruff shampoo specifically formulated for Chinese scalp needs, featuring selenium sulfide [1] - SK-II presented its new Skin Power series aimed at revitalizing skin [1] Technological Advancements - P&G set up a "Digital Innovation Engine" area at the expo to demonstrate its full-chain intelligent collaboration, showcasing how AI and smart technology are applied from consumer insights to product manufacturing and logistics [1] - The focus is on accurately understanding consumer needs and pain points to enhance innovation and better serve consumers, ultimately creating value [1]