Core Viewpoint - The 2025 China International Import Expo (CIIE) saw a lower participation rate from leading beauty companies, reflecting a trend of market growth slowing down and companies opting for cost-saving measures while still seeking innovative product development and localized strategies [1][2]. Group 1: Product Innovation and Localization - New products are taking center stage, with a focus on localized customization being a key theme among multinational companies [2][4]. - Shiseido's medical beauty brand RQ PYOLOGY showcased a new project developed in collaboration with local institutions, emphasizing the importance of local partnerships in innovation [2][4]. - The introduction of a unique "skin rhythm" evaluation system by RQ PYOLOGY aims to provide precise skin condition analysis, highlighting a shift towards research-driven, localized product strategies [4][20]. Group 2: Mature Brand Strategy - Multinational companies are increasingly favoring the introduction of mature brands into the Chinese market as a pragmatic response to slowing growth, leveraging established supply chains and faster market entry [9][11]. - Shiseido's fragrance and beauty brand Serge Lutens made its debut at the expo, with plans for formal entry into the Chinese market next year [11][13]. - The professional skincare sector is also witnessing a wave of established brands entering the market, such as Amorepacific's Aestheline and L'Oréal's Dr.G, indicating a trend towards stability and reliability in brand offerings [11][13]. Group 3: Technological Innovation - Technology is redefining competitive boundaries, with brands like Kosé utilizing quantum computing to enhance product formulation efficiency [17][20]. - L'Oréal released a white paper on PDRN (Polydeoxyribonucleotide) applications in skincare, showcasing its potential in anti-aging and skin longevity [20][22]. - Chinese companies like Huaxi Bio are also responding to global anti-aging trends with systematic research on ECM (extracellular matrix) solutions, indicating a robust focus on scientific innovation [22][24]. Group 4: Market Trends and Consumer Focus - Beauty brands are shifting from aggressive marketing tactics to enhancing user experience, focusing on product efficacy and consumer needs [9][20]. - The emphasis on practical innovation reflects a broader industry consensus that growth is returning to a more rational and realistic trajectory, prioritizing verifiable product effectiveness over mere concepts [24].

Group 1: Event Overview - The 8th China International Import Expo (CIIE) opened in Shanghai on November 5, showcasing global cutting-edge technologies and products, highlighting China's market attractiveness and commitment to sharing development opportunities with the world [1] Group 2: Procter & Gamble - Procter & Gamble (P&G) participated for the seventh consecutive year, presenting nearly 100 high-end products across nine categories, including innovative items like OLAY's Super Red Bottle and Head & Shoulders' first selenium-based anti-dandruff shampoo [2] - P&G's CEO for Greater China emphasized the importance of connecting with consumers through technological innovation and local insights, aiming to create valuable and warm living experiences [2] - P&G made significant progress in sustainability, introducing solutions like heat pump technology and eco-friendly packaging, which could reduce plastic usage by several tons annually [2] Group 3: YK Life - YK Life, a health brand under Haier Group, showcased over 60% of its products as first-time exhibits, focusing on AI-driven healthcare solutions [3] - The brand introduced innovative products in various scenarios, including a high-speed centrifuge for life sciences and AI-powered hospital solutions, enhancing medical service efficiency [3] - YK Life is promoting cross-industry collaboration in healthcare, integrating resources from life sciences, clinical medicine, and biotechnology to create intelligent management solutions [3] Group 4: Samsung - Samsung displayed cutting-edge products in AI, display technology, semiconductors, and smart home appliances, including the Micro RGB TV and the lightweight W26 foldable phone [4] - The company introduced the AI Home ecosystem, aiming to create more convenient, efficient, and safe daily living environments [4] Group 5: HSBC - HSBC highlighted its global business advantages at the expo, reaffirming its long-term commitment to the Chinese market and its intention to contribute to China's prosperous development [5] - The event generated significant social media engagement, with a high interaction efficiency score, indicating strong user participation and content quality [5] - The expo reflects China's ongoing commitment to high-level openness and quality development, providing new opportunities for the global economy [5]

Core Insights - Procter & Gamble (P&G) showcased nearly 100 high-end products across nine categories at the China International Import Expo, marking its seventh consecutive year of participation, emphasizing innovation in product, technology, and sustainability [1][5] Product Innovations - P&G launched several new products tailored for the Asian market, including the OLAY Ultra Red Bottle Cream, designed for cold and dry climates, and the first anti-dandruff shampoo specifically for Chinese consumers [1][3] - The SK-II brand introduced a new series focused on skin rejuvenation, featuring an innovative anti-wrinkle formula [1][3] - Other notable products include the Procter & Gamble's first liquid sanitary napkin and a hybrid razor from Gillette, showcasing the company's commitment to addressing consumer needs [3] Consumer Insights and Technology - P&G's product development is deeply rooted in understanding Chinese consumer behavior, utilizing advanced technology and unique techniques to enhance user experience [3] - The company established a global fabric care research institute to innovate laundry products, demonstrating its focus on consumer pain points [3] Sustainability Efforts - P&G shared updates on its "Mission 2030" sustainability goals, highlighting significant progress in climate, waste, and water resource management [5] - The company has implemented a "light-storage-charging integrated" solution in East China to enhance logistics sustainability [5] Strategic Vision - P&G views its participation in the expo as a connection with a billion consumers, indicating a shift towards higher quality and more sustainable growth paths in the consumer goods industry [6]

Core Insights - Procter & Gamble (P&G) showcased nearly 100 high-end products across nine categories and over twenty brands at the 8th China International Import Expo, highlighting innovations in product development, technology, and sustainability [1] Product Innovations - P&G introduced the OLAY Super Red Bottle Oil Cream, marking its Asian debut and first appearance at the expo [1] - Head & Shoulders launched its first anti-dandruff shampoo specifically formulated for Chinese scalp needs, featuring selenium sulfide [1] - SK-II presented its new Skin Power series aimed at revitalizing skin [1] Technological Advancements - P&G set up a "Digital Innovation Engine" area at the expo to demonstrate its full-chain intelligent collaboration, showcasing how AI and smart technology are applied from consumer insights to product manufacturing and logistics [1] - The focus is on accurately understanding consumer needs and pain points to enhance innovation and better serve consumers, ultimately creating value [1]