Core Viewpoint - The launch of a customized bus service platform in Shanghai aims to enhance public transportation by providing tailored travel solutions for residents, thereby shifting from a general public service to a more precise and user-focused approach [1][5]. Group 1: Service Overview - Shanghai has introduced over 220 customized bus routes that cover all 16 districts, catering to various needs such as commuting to subway stations, school transportation, and medical visits [3]. - The customized bus service allows residents to submit their travel needs, initiate custom routes, and join existing or publicly announced routes, enabling a more responsive transportation system [5]. Group 2: Digital Platform Features - The platform offers a comprehensive digital service system that includes demand collection, information dissemination, appointment payment, and customer service operations, ensuring transparency from request to route establishment [6]. - A feedback and evaluation system is in place to continuously improve the service based on passenger experiences and suggestions, enhancing the overall quality of travel [6].