Core Viewpoint - The controversy surrounding NetEase Games centers on the clause in their service agreement that allows for account deletion if a user does not log in for 365 days, raising concerns about user rights and data protection [2][4][5]. Group 1: User Agreement and Account Deletion - NetEase's service agreement states that if a user does not log in for 365 consecutive days, the company has no obligation to retain the user's account or data after notifying the user [4]. - Users have expressed dissatisfaction, questioning the fairness of losing access to their accounts, especially in cases where they may have been unable to log in due to personal circumstances like studying for exams [3][4]. - Legal experts suggest that the legality of this deletion clause is questionable, as it may infringe on users' property rights under the Civil Code [5][6]. Group 2: Price Increase Controversy - NetEase's game "World Beyond" faced backlash for a sudden 33% price increase without prior notification, which may violate consumer protection laws [8]. - Legal professionals argue that such unannounced price hikes could be considered price fraud, as they undermine the principle of fair trading and consumer rights [8]. Group 3: Jurisdiction and Legal Rights - The user agreement includes a clause that designates Guangzhou Tianhe District as the jurisdiction for disputes, which some users view as a disadvantage [9][10]. - Legal experts note that while such jurisdiction clauses are not inherently illegal, they may limit users' rights if not clearly communicated [10]. - Consumers are advised to be cautious of the legal implications of agreeing to such terms and to retain evidence of any disputes for potential legal action [10]. Group 4: Corporate Responsibility - Legal professionals emphasize that companies must balance data management, operational autonomy, and user property rights, especially in the rapidly evolving virtual economy [10].