Core Insights - The trend of "Beng County" tourism among young people has gained popularity this year, with Alibaba's public welfare initiative collaborating with Fliggy to launch five "Yiqi Xunmei" public welfare travel routes during the Double 11 shopping festival [1] - The initiative aims to promote tourism in underdeveloped counties, providing high-cost performance travel options while generating real income for local communities [1][5] - The "Yiqi Xunmei Plan" has successfully developed 17 unique travel routes in collaboration with 12 counties in provinces like Guizhou, Yunnan, and Sichuan, achieving a total transaction volume of 1.62 billion yuan [1][5] Summary by Sections Public Welfare Travel Routes - Five public welfare travel routes have been launched, focusing on underdeveloped counties such as Yongshun in Hunan, Lancang in Yunnan, and others, offering affordable travel options [1] - The routes are designed to enhance local tourism and provide financial support to these regions [1] Cultural and Tourism Integration - The project has developed unique travel experiences that combine cultural heritage and natural beauty, such as the "Fish Tong Embroidery + 318 Ring Line" in Sichuan and the "China's First Silver Craftsman Village" in Guizhou [3][5] - Local residents are trained to become cultural guides, enhancing their income and promoting local culture [5] Economic Impact - The initiative has led to increased income for local residents, with some earning an additional 4,000 yuan per month as cultural guides [5] - The program has trained over 100,000 individuals in digital operations and tour guide services, promoting sustainable income sources for rural communities [5] Future Plans - The "Yiqi Xunmei Plan" aims to continue exploring and promoting lesser-known cultural and natural attractions in underdeveloped counties [6] - The initiative seeks to leverage technology and platforms to connect rural tourism resources, enhancing visibility and appeal [6]

Core Insights - The small county of Foping in Shaanxi has emerged as a tourism hotspot, with a themed travel route called "Panda's Temptation" generating over 10 million yuan in sales within a week of its launch [1] - The route leverages Foping's unique natural resources, including its high panda population and favorable climate, to attract family tourists during the summer [1][2] - Alibaba's public welfare initiatives aim to enhance rural tourism and sustainable development through partnerships and innovative travel experiences [1][6] Group 1 - The "Panda's Temptation" route features activities such as observing pandas, making panda-themed food, and exploring the natural environment, providing a unique experience for families [2] - The initiative has positively impacted local industries, including dining and accommodation, while also creating job opportunities for local residents as nature guides [3] - Alibaba has been actively supporting Foping since 2022, utilizing its resources to promote local products and enhance the region's visibility in the market [6] Group 2 - The collaboration between Alibaba and Fliggy is part of a broader initiative called "Together Seeking Beauty," which has previously benefited other underdeveloped counties in China [6] - The focus on eco-tourism and local culture aims to create a sustainable model for rural development, helping to improve the livelihoods of local communities [3][6] - The high forest coverage and pleasant summer temperatures make Foping an attractive destination for urban families seeking nature experiences [1][2]