Core Insights - Alibaba's public welfare initiative, in collaboration with Fliggy Travel, has launched five "Yiqi Xunmei" public welfare tourism routes during this year's Double 11 shopping festival, aimed at boosting local economies through tourism [1] - The initiative has developed 17 unique tourism routes across 12 counties in provinces like Guizhou, Yunnan, and Sichuan, generating a total transaction volume of 162 million yuan in the past year [1][4] Group 1: Tourism Routes - The project team spent five months preparing and understanding cultural characteristics to create differentiated scenic combinations, resulting in a unique route featuring cultural heritage sites in Shanxi [2] - The Sichuan route combines fish embroidery with the 318 ring road, allowing tourists to engage in intangible cultural heritage experiences [2] - The Guizhou route offers hands-on silver jewelry design experiences in the "first silver village" of China, while the Yunnan route integrates local coffee and tea culture [2] - Hunan's route connects natural and cultural heritage, providing immersive activities like witchcraft skill experiences and berry tea picking [2] Group 2: Economic Impact - The development of these cultural tourism routes has increased local income from accommodations and ticket sales, allowing villagers to become cultural guides and earn additional income [4] - In Hunan, local farmers and cultural inheritors have become guides, receiving nearly 4,000 yuan in additional monthly income since August [4] - In Shaanxi, forest rangers trained as natural guides are enhancing eco-tourism experiences, contributing to local beekeepers' income through honey harvesting activities [4] Group 3: Sustainable Development - The "Yiqi Xunmei Plan" aims to create sustainable income sources by transforming local scenery and culture into marketable products through a complete value chain [4] - Over the past year, the project has trained over 100,000 individuals in digital operations and guiding services, enhancing local skills and capabilities [4] - The initiative plans to expand into more underdeveloped counties, leveraging technology and platforms to showcase rural charm and warmth [4]

Core Insights - The trend of "Beng County" tourism among young people has gained popularity this year, with Alibaba's public welfare initiative collaborating with Fliggy to launch five "Yiqi Xunmei" public welfare travel routes during the Double 11 shopping festival [1] - The initiative aims to promote tourism in underdeveloped counties, providing high-cost performance travel options while generating real income for local communities [1][5] - The "Yiqi Xunmei Plan" has successfully developed 17 unique travel routes in collaboration with 12 counties in provinces like Guizhou, Yunnan, and Sichuan, achieving a total transaction volume of 1.62 billion yuan [1][5] Summary by Sections Public Welfare Travel Routes - Five public welfare travel routes have been launched, focusing on underdeveloped counties such as Yongshun in Hunan, Lancang in Yunnan, and others, offering affordable travel options [1] - The routes are designed to enhance local tourism and provide financial support to these regions [1] Cultural and Tourism Integration - The project has developed unique travel experiences that combine cultural heritage and natural beauty, such as the "Fish Tong Embroidery + 318 Ring Line" in Sichuan and the "China's First Silver Craftsman Village" in Guizhou [3][5] - Local residents are trained to become cultural guides, enhancing their income and promoting local culture [5] Economic Impact - The initiative has led to increased income for local residents, with some earning an additional 4,000 yuan per month as cultural guides [5] - The program has trained over 100,000 individuals in digital operations and tour guide services, promoting sustainable income sources for rural communities [5] Future Plans - The "Yiqi Xunmei Plan" aims to continue exploring and promoting lesser-known cultural and natural attractions in underdeveloped counties [6] - The initiative seeks to leverage technology and platforms to connect rural tourism resources, enhancing visibility and appeal [6]

Core Insights - The recent launch of the ancient architecture tourism route in southeastern Shanxi has achieved significant success, with a single product transaction exceeding 20 million yuan and exposure surpassing 100,000 times, ranking first on Fliggy's domestic travel product list [1][2] Group 1: Project Overview - The "Yiqi Xunmei Plan" initiated by Alibaba Public Welfare and Fliggy aims to activate tourism resources in underdeveloped counties through digital upgrades and cultural exploration, creating tailored cultural tourism routes for counties like Ping Shun, Lei Shan, and Lan Cang [1][2] - The project team spent five months conducting preliminary research to understand the cultural characteristics of various counties, resulting in a unique route that combines scenic spots and cultural heritage [4] Group 2: Marketing and Sales Performance - The integration of digital marketing strategies has significantly increased consumer reach, with multiple county tourism routes achieving transaction volumes in the tens of millions shortly after launch [6] - A successful case study involved helping a resort in Zhejiang's Jingning She Autonomous County achieve 3 million yuan in sales during the off-season through targeted marketing and product design [6] Group 3: Talent Development - The initiative has trained nearly 80,000 rural tourism talents through online and offline training programs, enhancing local residents' service awareness and professional skills [9][11] - Training includes short video content creation and hospitality management, aimed at improving marketing capabilities and service quality in rural tourism [11] Group 4: Future Prospects - The combination of public welfare and commercial strategies is seen as a sustainable approach to developing rural economies and tourism industries, with plans to continue exploring new opportunities for underdeveloped counties [11]