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咖旅融合 一路飘香
Xin Lang Cai Jing· 2026-02-06 21:01
Core Viewpoint - The integration of coffee culture and tourism in Nujiang Prefecture is creating a unique experience for visitors, enhancing local economic development through the promotion of specialty coffee and innovative tourism models [2][4]. Group 1: Coffee Industry Development - Nujiang Prefecture has over 60,000 acres of coffee cultivation, with an increasing proportion of specialty coffee and an expanding deep processing industry chain [4]. - Local brands such as "Nu Xiaoka" and "Ake Bi" have established stores in major cities like Shanghai and Kunming, implementing a new model that connects local farmers with the market [4]. Group 2: Tourism and Cultural Integration - The "Road + Coffee" model is being promoted, linking coffee production with tourism, creating a new landscape of cultural and tourism integration in the Nujiang Grand Canyon [2][3]. - Various coffee houses and experience centers have emerged along the scenic routes, offering visitors a chance to enjoy local coffee while exploring the natural beauty and cultural heritage of the region [3][4]. Group 3: Economic Impact and Community Engagement - The coffee industry is not only enhancing the local economy but also providing job opportunities and increasing income for local communities, contributing to rural revitalization [4]. - The establishment of coffee shops along the beautiful roads encourages young entrepreneurs and coffee practitioners to settle in the area, fostering a vibrant local economy [3][4].