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中老铁路助推咖啡文旅产业发展
Ren Min Wang· 2025-09-20 15:31
云南充分发挥中老铁路的辐射带动作用,积极推进沿线产业发展。位于中老铁路沿线的普洱市依托丰富的咖啡资源和自然风光,为游客提供 沉浸式"咖旅"体验新场景,助力普洱咖啡原产地乡村振兴。 新华社记者 邢广利 摄 9月20日,旅客在中老铁路列车上品尝咖啡。 9月20日,工作人员在中老铁路列车上制作玫瑰特调咖啡。 云南充分发挥中老铁路的辐射带动作用,积极推进沿线产业发展。位于中老铁路沿线的普洱市依托丰富的咖啡资源和自然风光,为游客提供 沉浸式"咖旅"体验新场景,助力普洱咖啡原产地乡村振兴。 新华社记者 邢广利 摄 9月20日,普洱市思茅区南屏镇南岛河村白沙坡小组的"美丽星村·有风咖谷"工作人员在展示咖啡豆的处理过程。 云南充分发挥中老铁路的辐射带动作用,积极推进沿线产业发展。位于中老铁路沿线的普洱市依托丰富的咖啡资源和自然风光,为游客提供 沉浸式"咖旅"体验新场景,助力普洱咖啡原产地乡村振兴。 新华社记者 邢广利 摄 9月20日,普洱市思茅区南屏镇南岛河村白沙坡小组的"美丽星村·有风咖谷"工作人员在烘焙咖啡豆。 云南充分发挥中老铁路的辐射带动作用,积极推进沿线产业发展。位于中老铁路沿线的普洱市依托丰富的咖啡资源和自然风光 ...
这座山村“咖”位大
Ren Min Wang· 2025-09-19 16:21
大巴车转过最后一个弯道,眼前豁然开朗——背靠云雾缭绕的高黎贡山,面向壮阔奔涌的怒江,有 70多年咖啡种植历史、种植面积超万亩的新寨村坐落于此。 "这里的咖啡一年几熟?""咖啡园雇佣了多少员工?""目前是否有出口项目?"9月19日,2025"一带一 路"中外媒体采访行"丝路奖"采风团来到云南保山隆阳区新寨村,对这个有"咖啡第一村"美誉的地方,中 外记者们兴致盎然,聆听讲解,不断提问,手中纸笔仔细记录着。 千米海拔、年均25℃气温、700毫米降水以及干热河谷气候……新寨村凭借咖啡种植得天独厚的自然 条件,铸就了保山小粒咖啡"浓而不苦、香而不烈、略带果酸"的独特风味。近年来,新寨村推动普通咖 啡向精品咖啡转型升级,探索咖旅融合新玩法,用一杯咖啡,酿出乡村全面振兴的醇厚滋味。 何文俊带领采风团缓步向前,讲述咖啡从种植到收获的过程。中外记者专注聆听着,不时俯身观察 咖啡树的细节,眼中满是好奇与赞叹。庄园内目之所及,远处是群山叠嶂,流云环抱;近处是丛丛咖啡 果树,翠绿枝叶间可见累累果实。景色宜人,引得中外记者不时驻足观赏,与眼前的秀美风光频频合 影。 "油柑咖啡豆的香味混合了橄榄、水蜜桃、西柚等等,在我们这里广受好评。" ...
点“豆”成“咖”
Jin Rong Shi Bao· 2025-08-08 07:56
Core Viewpoint - The financial support from the People's Bank of China in Xishuangbanna is effectively promoting the development of the coffee industry by enhancing the financial ecosystem and facilitating the integration of various production stages from cultivation to retail [1][2][3][4]. Group 1: Financial Support for Coffee Industry - Financial institutions in Xishuangbanna have issued a total of 214 million yuan in loans to the coffee industry since 2024, with a loan balance of 169 million yuan as of February 2025, reflecting a year-on-year growth of 43.07% [1]. - The implementation of "whole village credit" initiatives has enabled coffee farmers to receive loans through a system of "one-time credit, revolving use," thereby supporting their agricultural activities [2]. - The balance of loans for coffee planting in Xishuangbanna reached 94.63 million yuan, showing a significant increase of 78.46% [2]. Group 2: Support for Coffee Enterprises - Financial support has been provided to coffee enterprises for various needs, including coffee bean procurement and facility construction, with a total of 2.48 million yuan in loans issued to 15 coffee companies [3]. - Collaboration between local banks and agricultural financing guarantee companies has enhanced credit availability for coffee enterprises, increasing their credit limits by 1.5 times [3]. - Financial backing has also been extended to diversify coffee enterprises' operations, such as supporting a coffee company in purchasing equipment for customer experience projects [3]. Group 3: Support for Coffee Retail and Consumer Finance - Policy loans have been directed towards individual coffee shop owners, with 1.88 million yuan provided to 10 coffee shops, including a 200,000 yuan loan to a small business in Menghan Town [4]. - Financial institutions are leveraging data-driven approaches to enhance financing support, enabling quick loan approvals based on transaction data from merchant services [4].
宿迁“场景消费”花样升级
Xin Hua Ri Bao· 2025-07-29 21:46
Group 1 - The core idea is that Suqian City is focusing on new trends in cultural tourism consumption by integrating new business formats and creating new scenarios, particularly through the "pet+" and "coffee+" concepts to enhance service quality and drive high-quality development in cultural tourism [1][2] Group 2 - Suqian is targeting the booming "pet economy" by exploring the construction of pet-friendly scenic areas, starting with the Suqiu District, and equipping attractions with pet-friendly facilities [1] - The city plans to host a series of pet tourism activities such as pet carnivals, fashion shows, and sports events, while also introducing related business formats to create new consumption scenarios [1] - Key scenic areas will be encouraged to add pet play areas, rest stations, and drinking points, promoting a theme of "traveling with pets in Suqian" [1] Group 3 - To attract younger customers, Suqian is unlocking new "coffee and tourism integration" strategies by creating coffee rest areas in scenic spots and developing culturally themed coffee drinks [2] - The city encourages experiential consumption products in cultural tourism areas, such as "underground cellar exploration" and "DIY coffee and wine" [2] - The construction of a water-based coffee bar in Hongze Lake Wetland Scenic Area aims to enhance consumer engagement and increase per capita spending [2]
海南澄迈咖啡产业向亿元级迈进
Core Insights - The coffee industry in Chengmai County, Hainan, is undergoing a transformation towards a full industrial chain, enhancing the quality and branding of local coffee products [1][2][3] Group 1: Industrial Development - Chengmai County has accelerated the development of its agricultural industry chain, focusing on the entire process from coffee bean to cup, aiming to elevate ordinary coffee to specialty coffee [1][2] - The county has approved 10 enterprises for a duty-free processing policy, with 4 of them being coffee companies, which will significantly reduce raw material costs and enhance market competitiveness [2][3] Group 2: Economic Impact - The first batch of imported coffee beans, weighing 19.2 tons and valued over 1.1 million yuan, marks a significant breakthrough for local enterprises under the Hainan Free Trade Port policy [2] - The coffee industry is expected to drive economic growth by creating job opportunities and increasing income for local farmers, with initiatives like the shared coffee farm benefiting 1,599 households [3] Group 3: Education and Talent Development - The establishment of the Bolan Coffee Academy in Chengmai aims to enhance the training of coffee professionals, with a focus on both enthusiasts and industry entrants [4] - The collaboration between the academy and local coffee enterprises is set to standardize and internationalize the coffee industry in Hainan, providing a robust talent pipeline [4] Group 4: Tourism Integration - The Fushan Coffee Cultural Town is attracting tourists and coffee lovers, offering immersive experiences in coffee production and related activities [5] - Chengmai County plans to innovate a dual-driven model of coffee-themed cultural tourism, integrating agriculture, culture, tourism, sports, and commerce [5]
小山村“咖”位大
Jing Ji Ri Bao· 2025-07-07 01:20
Core Viewpoint - The article highlights the transformation of Xinzhai Village in Yunnan Province into a hub for high-quality coffee production, leveraging its unique geographical advantages and a focus on boutique coffee to drive rural revitalization and economic growth [1][2][8]. Group 1: Coffee Production and Quality Improvement - Xinzhai Village has a coffee cultivation history of over 70 years, with more than 10,000 acres dedicated to coffee farming [1][2]. - The village faced challenges over a decade ago with low coffee bean prices, prompting a shift towards a boutique coffee strategy to enhance quality and profitability [2][3]. - The village has achieved a 98% coverage of high-quality coffee varieties, focusing on meticulous cultivation practices and improved processing methods [3][4]. Group 2: Industry Chain Extension and Diversification - Xinzhai Village has developed a complete coffee industry chain, including processing plants, cafes, and tourism facilities, to increase value-added products [4][6]. - The village has introduced over 10 coffee products, including roasted beans and freeze-dried coffee, to cater to diverse consumer preferences [6][8]. - E-commerce and live-streaming sales have been utilized to promote Xinzhai coffee, achieving an online transaction volume exceeding 12 million yuan in 2024 [6]. Group 3: Tourism and Cultural Integration - The village has become a destination for coffee enthusiasts, attracting over 200,000 visitors annually, contributing to an increase in local income [7][8]. - Xinzhai Village promotes a "from seed to cup" experience, integrating coffee cultivation with tourism, allowing visitors to engage in coffee picking and processing [7][8]. - The village aims to enhance its tourism offerings by developing boutique accommodations and dining experiences, further enriching the visitor experience [8].
从田间到舌尖,云南咖啡尽显“咖”位
Core Viewpoint - Yunnan coffee is experiencing significant growth in production and export, driven by technological advancements and branding initiatives, positioning itself as a competitive player in the global coffee market [2][4][6]. Group 1: Industry Growth and Export - In the first quarter of 2025, Yunnan coffee and coffee products exported worth 310 million yuan, marking a year-on-year increase of 122.1% [2]. - By the end of 2024, Yunnan's coffee exports reached 32,500 tons, a staggering year-on-year growth of 358%, primarily exported to 29 countries including the Netherlands, Germany, the United States, and Vietnam [7][9]. Group 2: Technological Advancements - Yunnan's coffee industry is leveraging technology to enhance quality, with initiatives such as the introduction of high-quality coffee varieties and modern agricultural practices [3][5]. - The establishment of a "coffee science and engineering" undergraduate program at Yunnan Agricultural University aims to cultivate a new generation of skilled coffee farmers, enhancing the industry's innovation capacity [5]. Group 3: Quality Improvement - The percentage of high-quality coffee in Yunnan increased from 8% in 2021 to 31.6% in 2024, while the rate of deep processing rose from 20% to 80% during the same period [7]. - The introduction of improved processing methods, such as sun-drying and double anaerobic fermentation, has significantly upgraded the quality of Yunnan coffee beans [6][7]. Group 4: Coffee Tourism Integration - The "coffee tourism integration" model has gained popularity, with coffee estates becoming attractive tourist destinations, enhancing local economies and promoting Yunnan's coffee culture [8][9]. - During the recent "May Day" holiday, coffee estates in Yunnan received over 1,000 visitors daily, showcasing the growing interest in coffee-related tourism experiences [8].
彩云之南 咖啡飘香
Core Viewpoint - The coffee industry in Yunnan Province is experiencing significant growth, with an increase in both cultivation area and production, while also integrating tourism to enhance local economies [2][4]. Group 1: Industry Development - By the end of 2024, the coffee cultivation area in Yunnan Province is expected to reach 1.267 million acres, with production rising to 146,000 tons [2]. - The coffee industry is not only boosting farmers' incomes but also promoting sustainable development and deepening the integration of cultural tourism [2]. - Yunnan Province has implemented a series of policies and measures to support the development of the coffee industry, ensuring effective supervision and problem-solving at the grassroots level [2][3]. Group 2: Supervision and Compliance - The local government is actively monitoring projects related to coffee cultivation and processing, ensuring compliance with environmental standards, particularly concerning wastewater discharge [3][4]. - The supervision includes a comprehensive approach involving multiple departments to address issues such as the transformation of low-yield coffee gardens and the construction of standardized planting bases [3]. - Recent investigations revealed irregularities in fund management within coffee cooperatives, leading to disciplinary actions against involved officials [4]. Group 3: Integration with Tourism - The "coffee + tourism" model is being promoted in Cangyuan Wa Autonomous County to drive the transformation and upgrading of the coffee industry, contributing to rural revitalization [4]. - Local initiatives are being developed to utilize idle collective assets and support coffee enterprises, enhancing the overall production and processing capabilities [4].
云南普洱多维度创新 助咖啡全产业链提升“咖位”
Zhong Guo Xin Wen Wang· 2025-05-08 08:23
Core Viewpoint - Puer City, known as the "Coffee Capital of China," is leveraging its unique natural conditions and rich coffee culture to enhance the entire coffee industry chain, contributing to rural revitalization [1][3]. Group 1: Industry Overview - Puer City has a coffee plantation area of 680,000 acres, with 250,000 coffee farmers and over 250 coffee shops, making it the largest coffee production area in China [3]. - The city is focusing on multiple aspects of the coffee industry, including cultivation, processing, and consumption, to improve the quality and efficiency of Puer coffee [3]. Group 2: Cultivation and Processing Innovations - Puer is promoting ecological coffee garden construction to enhance coffee quality, utilizing intercropping with trees to provide shade and pest control [3]. - The introduction of automated processing lines in local coffee companies is increasing production efficiency and product quality [3]. Group 3: Consumer Experience and Product Diversification - Puer is integrating coffee with tourism by establishing over 20 boutique coffee estates and creating coffee-themed parks and streets to enhance immersive experiences [3]. - The city is innovating in the coffee product line by developing unique coffee derivatives, such as yarn made from coffee grounds, which has gained market popularity [4][6]. Group 4: Future Projections and Branding Efforts - For the 2024-2025 coffee season, Puer's coffee bean production is projected to reach 85,000 tons, with a premium bean rate of 36.3% [6]. - Recent initiatives include global project solicitations and logo design competitions to enhance the brand image of Puer coffee [6].