Core Viewpoint - The article highlights the transformative journey of Xiong Jin, a key player in China's wine supply chain, who aims to reshape the industry by addressing high product prices and enhancing consumer value through innovative supply chain practices [3][10][20]. Company Overview - Xiong Jin is the main investor and actual controller of Guangdong Yifeng Wine Industry and Wanjium International Wine Group, which has become the largest specialized platform in China's wine distribution sector, achieving annual sales exceeding 10 billion yuan, with projections to surpass 12 billion yuan in 2025 [1][20]. - The company has maintained a growth rate of over 30% annually, driven by a digitalized shared winery model [1]. Industry Challenges - The wine supply chain has long been plagued by issues such as inflated product prices, where a high-end French wine priced at 30 euros at the factory can reach 3000 yuan for consumers in China, with 90% of profits absorbed by intermediaries [10][12]. - Other challenges include the prevalence of counterfeit products and chaotic storage management, which compromise product quality [10]. Innovations and Strategies - Xiong Jin has implemented a direct procurement model, eliminating intermediaries that account for 70% of the final price, thus significantly reducing costs and allowing consumers to purchase high-quality wines at more reasonable prices [17]. - The introduction of a "shared winery" model allows consumers to become co-owners of wineries, providing them with dividends and customized products based on their purchases [18]. - The company has invested in advanced storage systems to ensure zero loss in product quality during storage [17]. Social Responsibility - The company actively engages in social responsibility initiatives, including a partner program that allocates 70% of gross profits to terminal operators, creating numerous job opportunities [23]. - It also focuses on training professionals in the wine industry, contributing to the standardization and development of the sector [23]. Industry Impact - Under Xiong Jin's leadership, the company has set a new benchmark in the industry, promoting a more efficient, transparent, and shared supply chain model [25]. - The efforts aim to break down unreasonable price barriers, allowing consumers to enjoy the true value of products while achieving win-win outcomes for the entire supply chain [25].