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南通和园:为“好房子”植入真实用户基因
Xin Hua Ri Bao· 2025-08-20 22:03
Core Viewpoint - The concept of "good houses" has been officially included in the government work report for the first time, emphasizing the need for high-quality housing development in China, particularly in Nantong, which is enhancing policy support and construction standards [1] Group 1: "Good Houses" Standards and Development - The Ministry of Housing and Urban-Rural Development has released new standards for "good houses," focusing on safety, comfort, sustainability, and intelligence, which serve as a significant test for real estate companies' technical capabilities and resource integration [1] - The "co-creation development model" implemented by Heyuan allows customers to participate in the product decision-making process from the beginning, breaking the traditional model where buyers only engage after the property is completed [1][2] Group 2: Innovative Design and Integration with Nature - Heyuan integrates residential spaces with landscaping and lake views, utilizing design features like 270° corner balconies and tiered terraces to create a seamless indoor-outdoor living experience [2] - The project emphasizes the importance of natural surroundings, transforming the living environment into a harmonious ecosystem rather than a mere juxtaposition of buildings and nature [2] Group 3: Market Trends and Product Innovation - The current Chinese real estate market is undergoing a transformation from quantity to quality, with a focus on product innovation and the essence of living [3] - Heyuan's approach to housing reflects a deep understanding of living freedom, resulting in a rapid sales success, with properties selling out within eight months from land acquisition to launch [3]