Core Viewpoint - The contrasting public images of JD founder Liu Qiangdong and Gree Electric chairman Dong Mingzhu highlight the impact of personal behavior on brand perception in the internet age, where empathy resonates more with the public than authoritative preaching [1][12]. Group 1: Liu Qiangdong's Approach - Liu Qiangdong gained significant public support by personally delivering food, showcasing a relatable and empathetic image that aligns with the expectations of modern consumers [4][6]. - His actions reflect a shift in public sentiment, where entrepreneurs are expected to connect with ordinary people rather than maintain a distant, authoritative stance [6][12]. - The positive reception of Liu's actions indicates that the public favors business leaders who demonstrate a human side and engage in grassroots activities [14][16]. Group 2: Dong Mingzhu's Approach - Dong Mingzhu's recent controversial statements, such as labeling returnees as spies, have led to widespread criticism and a negative public image, contrasting sharply with Liu's popularity [8][11]. - Her marketing style, characterized by a "preaching" approach, fails to resonate with the public, leading to a decline in brand favorability among younger consumers [11][12]. - Dong's history of confrontational remarks and lack of empathy, particularly towards younger generations, has resulted in a growing disconnect with her audience [8][11]. Group 3: Implications for Entrepreneurs - The comparison between Liu and Dong illustrates the importance of managing personal brand and public expectations in the internet era, emphasizing that empathy is more effective than authoritative messaging [12][16]. - Entrepreneurs are encouraged to adopt a more inclusive and understanding communication style to maintain a positive public image and avoid creating divisions [14][16]. - The actions of business leaders, such as Liu's delivery stunts, are seen as more impactful than mere rhetoric, reinforcing the need for genuine engagement with the public [14][16].