Core Viewpoint - The "Fresh Journey" public welfare activity initiated by Rongsheng Refrigerator in Ningxia Zhongwei aims to support local farmers and promote the preservation of regional agricultural products through advanced technology and ESG commitment [2] Group 1: Company Initiatives - Rongsheng Refrigerator collaborates with local landmark agricultural products, such as selenium sand melons and goji berries, to create a fresh preservation chain from farm to table [2] - The company emphasizes its "fresh-keeping" philosophy, which aligns with the exploration of fresh and healthy sources from different regions [2] - The showcased Rongsheng 515WILL fresh-keeping refrigerator features three core technologies: SUPL four-season multi-frequency light preservation, smart water mist dynamic moisture maintenance, and AI negative ion high-energy sterilization [2] Group 2: Product Technology - The W60 series refrigerator utilizes multi-frequency light to simulate natural light, allowing goji berries to retain polysaccharides, while maintaining 70% humidity to prevent drying or spoilage [3] - For selenium sand melons, the W60's light preservation technology delays sugar conversion, and its moisture retention system locks in over 90% of water content, keeping the fruit fresh for days [3] - Testing shows that fruits and vegetables stored in the refrigerator not only remain fresh but also continue to generate nutrients, with lutein retention increasing by 70.3% and vitamin C retention rising by 36.3%, while weight loss is nearly 50% lower compared to ordinary refrigerators [3] Group 3: Social Responsibility - The "Fresh Journey" initiative reflects the company's commitment to using technology to protect natural resources, transforming the freshness of the land into income for farmers and benefiting countless households [5]