Group 1 - The film "Lychee in Chang'an" premiered globally and has quickly surpassed a box office of 200 million [2] - Rongsheng Refrigerator, as the exclusive partner in the refrigerator industry, showcased its W60 series at the premiere, emphasizing its fresh-keeping technology [2][6] - The film narrates the historical challenges of transporting lychees from Lingnan to Chang'an during the Tang Dynasty, aligning with Rongsheng's commitment to freshness [2][3] Group 2 - The W60 series refrigerator utilizes the unique WILL fresh-keeping technology to address the three main issues of lychee preservation: browning, water loss, and spoilage [3][4] - The SUPL four-season multi-frequency light-keeping system simulates natural light conditions, helping to maintain the lychee's vibrant color and freshness for an extended period [3][4] - The intelligent dynamic water mist moisturizing system prevents lychees from losing moisture, ensuring they remain plump and juicy [4][6] Group 3 - The AI negative ion sterilization system acts as a protective barrier against bacteria and viruses, significantly reducing spoilage risks for lychees stored in the W60 refrigerator [4][6] - A comparison experiment at the premiere demonstrated the superior freshness of lychees stored in the W60 refrigerator compared to those in a regular refrigerator [6] - Rongsheng's partnership with the film not only highlights its fresh-keeping technology but also reinforces its brand philosophy of "technology guarding the essence of life" [6]

Core Viewpoint - The "Fresh Journey" public welfare activity initiated by Rongsheng Refrigerator in Ningxia Zhongwei aims to support local farmers and promote the preservation of regional agricultural products through advanced technology and ESG commitment [2] Group 1: Company Initiatives - Rongsheng Refrigerator collaborates with local landmark agricultural products, such as selenium sand melons and goji berries, to create a fresh preservation chain from farm to table [2] - The company emphasizes its "fresh-keeping" philosophy, which aligns with the exploration of fresh and healthy sources from different regions [2] - The showcased Rongsheng 515WILL fresh-keeping refrigerator features three core technologies: SUPL four-season multi-frequency light preservation, smart water mist dynamic moisture maintenance, and AI negative ion high-energy sterilization [2] Group 2: Product Technology - The W60 series refrigerator utilizes multi-frequency light to simulate natural light, allowing goji berries to retain polysaccharides, while maintaining 70% humidity to prevent drying or spoilage [3] - For selenium sand melons, the W60's light preservation technology delays sugar conversion, and its moisture retention system locks in over 90% of water content, keeping the fruit fresh for days [3] - Testing shows that fruits and vegetables stored in the refrigerator not only remain fresh but also continue to generate nutrients, with lutein retention increasing by 70.3% and vitamin C retention rising by 36.3%, while weight loss is nearly 50% lower compared to ordinary refrigerators [3] Group 3: Social Responsibility - The "Fresh Journey" initiative reflects the company's commitment to using technology to protect natural resources, transforming the freshness of the land into income for farmers and benefiting countless households [5]