Core Insights - The phenomenon of "involution" in consumer behavior is leading to hidden consumption, where families face stagnant income growth while living costs continue to rise due to competitive pressures [1][2][11] - The complexity of promotional activities on e-commerce platforms is causing consumers to spend more than intended, as they attempt to maximize savings [1][2] - The trend of excessive working hours and job hopping is resulting in low efficiency and minimal salary increases, contributing to workplace anxiety [4][5][11] - The education sector is experiencing a "competition arms race," with families investing heavily in extracurricular activities and qualifications, often with low returns [7][11] - The healthcare system is marked by over-medicalization and high costs for treatments, leading to financial strain on families [9][11] - Social pressures and consumerism are driving families to make financially burdensome decisions, impacting their overall well-being [10][11] Consumer Behavior - The "full reduction" promotions in retail are leading consumers to buy more than necessary, resulting in higher actual spending [1] - Complaints related to live-stream shopping have surged, indicating a growing issue with price misrepresentation and consumer dissatisfaction [1][2] - The prevalence of pre-sale models in retail is causing consumers to pay upfront for products that may quickly become outdated [1] Workplace Dynamics - The "996" work culture is prevalent, leading to decreased productivity among overworked employees [4] - The average job-hopping cycle has shortened to 1.8 years, but salary increases remain below inflation rates, indicating a stagnant job market [4][5] Education Sector - The demand for educational qualifications is rising, with a 25% increase in certification exam candidates, many of whom are pursuing credentials without clear career benefits [4][7] - The trend of sending children abroad for education is increasing, with significant financial commitments from families [7] Healthcare Industry - Over-medicalization is common, with patients facing unnecessary tests and high costs for basic treatments [9] - The burden of high-priced medications is forcing families into severe financial distress [9] Social Pressures - The rising costs of social events, such as weddings, are leading to reduced social interactions among young people [10] - The desire to maintain a certain social image is causing families to make imprudent financial choices, such as purchasing luxury items they cannot afford [10] Economic Outlook - The risk of deflation is emerging as consumer spending decreases and companies cut costs, leading to a cycle of low growth and low inflation [11] - Solutions to break this cycle include corporate efficiency improvements, government support for social services, and promoting rational consumer behavior [11]