Core Insights - A recent survey reveals the strong appeal and market potential of Hong Kong brands among mainland consumers, with 78% having purchased Hong Kong products online in the past year, particularly among younger demographics and high-consumption areas [1][3] Group 1: Consumer Behavior - Mainland consumers average 9.4 online purchases per month, with higher frequency in first-tier cities; women shop slightly more than men, and the 30-49 age group has the highest frequency at 11.2 purchases per month [3] - Comprehensive e-commerce platforms are the preferred choice for consumers, significantly outpacing live-streaming, short video, and group-buying platforms [3] - Consumers expect delivery within an average of 3.2 days after placing an order, indicating that fast delivery is a key competitive factor for e-commerce [3] Group 2: Product Preferences - Consumer electronics and appliances are the most popular product categories among mainland consumers, followed by luxury and fashion items [3] - Consumers purchasing Hong Kong products tend to spend more on children's products, pharmaceuticals, health products, and pet products compared to the overall average, presenting new market opportunities for Hong Kong businesses [3] Group 3: Market Insights - The survey, commissioned by the Hong Kong Trade Development Council, involved 2,200 middle-class or higher consumers from various mainland cities, providing valuable market insights and data support for Hong Kong businesses looking to expand in the mainland market [4] - The Chief Economist of the Hong Kong Trade Development Council highlighted that the preference for Hong Kong brands extends beyond traditional high-quality products to a more diversified range of consumer goods, offering broader market space and development potential for Hong Kong businesses [3]