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快手侵权被爱优腾连番起诉“爆金币”,为什么放不下二创的流量生意?
Tai Mei Ti A P P· 2025-08-29 02:07
Core Viewpoint - Kuaishou faces significant legal challenges due to copyright infringement, with recent court rulings resulting in substantial compensation payments totaling 1.57 billion yuan, highlighting the platform's struggles in content copyright management [1][3][20]. Group 1: Legal Challenges and Financial Impact - Kuaishou has been ordered to pay 60 million yuan and 29.1 million yuan for unauthorized distribution of Tencent Video's content, with additional claims for 60 million yuan related to another series [1][2]. - The platform has faced multiple lawsuits, including a 30 million yuan compensation for unauthorized streaming of the popular series "Kuang Biao" and over 24 million yuan for unauthorized content related to the Chinese Super League [2][3]. - The cumulative financial impact of these copyright disputes has reached 1.57 billion yuan, reflecting a strong judicial stance on copyright protection [3]. Group 2: Content Creation and User Engagement - Kuaishou's reliance on user-generated content (UGC) and secondary creation (二创) is critical for user engagement and monetization, as it helps extend user retention and diversify revenue streams [3][4][19]. - The platform's content primarily consists of three categories: content repurposing, secondary creation, and automated dramas, with secondary creation being particularly prevalent [4][16]. - Despite Kuaishou's community guidelines against copyright infringement, many creators continue to produce content that lacks proper authorization, often leading to legal repercussions [6][14]. Group 3: Industry Dynamics and Competition - The rise of secondary creation content poses challenges for long-video platforms, as it diverts potential viewership and revenue away from original content creators [20][21]. - Major long-video platforms have united to resist unauthorized content, labeling it as "soft piracy" and emphasizing the need for stricter copyright enforcement [21][26]. - Kuaishou's limited partnerships for authorized secondary creation content contrast with competitors like Douyin, which have established more comprehensive agreements to regulate content creation [28][31].