Core Insights - WeChat is testing a new "paid heating" feature aimed at providing creators with tools for content promotion [1] - The feature allows for goals such as "increasing reading volume" or "gaining new followers" [1] - Payment for the service is made through "WeChat Beans," with a conversion rate of 1 yuan for 10 beans [1] Summary by Category - **Feature Details** - The "paid heating" function is an upgrade from the previous "content boosting" feature tested last year [1] - For example, to enhance reading volume, approximately 500 WeChat Beans can be used to gain an estimated 125 to 500 additional reads [1] - The cost per additional read is estimated to be between 0.1 to 0.4 yuan [1] - **Target Audience** - The previous "content boosting" feature was primarily available to small and medium creators with fewer than 10,000 followers [1]