Core Viewpoint - The publishing industry is undergoing "creative destruction," and it is essential for publishers to rethink their roles in light of AI advancements, moving beyond mere cost-cutting to reconstructing content production, dissemination, and value realization [1][2]. Group 1: AI and Publishing Industry Transformation - AI brings efficiency improvements, but the industry must focus on how to leverage AI for a comprehensive transformation of content [1][2]. - Publishers should evolve from being mere "gatekeepers" of content to becoming "content operators," actively building new content ecosystems [1][2]. Group 2: Four Key Roles of the Company - The company aims to be a "builder of content ecosystems," creating a full-link content ecosystem that encompasses text, images, audio, video, and community engagement [1][2]. - The company plans to enhance customer experience by launching a flagship bookstore space on April 23 at Chaoyang Joy City, aiming to redefine the value of bookstores [1][2]. - The company seeks to be a "cross-disciplinary innovator," integrating multi-disciplinary thinking to provide insights across different fields [1][2]. - The company positions itself as a "guardian of ideals and values," emphasizing the cultural mission of publishing to ensure quality content transcends time and influences future generations [1][2].