Group 1 - Jinan's catering market has seen a significant increase in order volume, exceeding 100%, driven by the "Quancheng Purchase" consumption voucher initiative launched by the Jinan Municipal Bureau of Commerce [1] - Unlike other cities, Jinan's catering market is thriving with strong offline business, as evidenced by the promotional slogan "Search for the flavors of Jinan on Douyin" [1] - The stable pricing system and offline customer flow are crucial for the operation of catering businesses in Jinan [1] Group 2 - Jinan, as the capital of Shandong Province, has become a testing ground for many new catering brands due to its stable consumer base and frequency of consumption [3] - Established brands like Luweizhai and Jingxiangyuan are leveraging Douyin to attract younger consumers, with Luweizhai's Douyin account gaining over 1.27 million followers and increasing the 20-35 age group customer share from under 10% to 14% [3] - Jingxiangyuan has successfully engaged younger consumers by creating content through various Douyin accounts and experimenting with live streaming [3] Group 3 - New brands like Xushengji focus on content marketing on Douyin, rapidly increasing brand exposure and establishing 193 stores across Shandong within a year [4] - Saint Food has introduced smaller portion sizes and combo deals to cater to online consumer preferences, achieving a 1860% year-on-year increase in group buying GMV during the summer [4] Group 4 - The growth of Jinan's catering market is attributed to businesses' deep understanding of local demand and flexible operational strategies [6] - Businesses are focusing on product quality and service, successfully converting online traffic into offline consumption through content operations on platforms like Douyin [6] - Jinan's catering market is expected to continue its robust growth as more brands enter the market and platforms like Douyin provide ongoing support [6]