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《哪吒2》产生巨大“虹吸效应”后,传统电影公司如何跳出600亿元票房思维,勇闯2000亿元的更大市场
Mei Ri Jing Ji Xin Wen· 2025-04-27 02:51
Core Insights - The Chinese film market is undergoing significant structural changes, with record box office numbers for some films contrasting with many others failing to reach 10 million yuan in daily box office, indicating overcapacity and audience fragmentation [1] - The current era is characterized by rapid technological advancements that are reshaping lifestyles and presenting new opportunities for the film production industry [1] Industry Transformation - Traditional film companies need to shift their focus from a 600 billion yuan box office mindset to a larger 2000 billion yuan market that includes short dramas, medium-length series, and long series [2] - The core of this transformation lies in capacity conversion, as the actual number of films released in theaters has dropped to less than 500 from a previous annual production of 1080 films, with excess capacity shifting towards shorter formats [2] - The post-Spring Festival period has seen a rapid cooling of the cinema market, revealing issues related to supply and production, with audience fragmentation being a deeper underlying cause [2] Content Adaptation and Audience Engagement - Content companies must possess the ability to adapt their narratives across different formats, as demonstrated by successful projects that transition from film to series [3] - The rapid evolution of audience preferences has intensified industry anxiety, with a notable loss of young viewers impacting both cinemas and long video platforms [3] - The production cycle of films, which can take 2 to 3 years, creates a disconnect between creativity and market demand, necessitating faster content production to keep pace with changing viewer tastes [3] Technological Integration - Embracing new technologies is essential for the high-quality development of the film industry, as it can enhance production efficiency and reduce costs [4] - AI technology is increasingly utilized in various aspects of film production, including editing and reshoots, although it cannot fully replace the need for live performances by actors [5] - Digital asset reuse is becoming a key strategy for lowering production costs, allowing for the repurposing of assets across multiple projects [5]