Core Insights - In the digital age of information overload, companies must penetrate noise, gain user trust, and build differentiated brand images through soft promotion, which is based on long-termism and three underlying logics [1][6] Group 1: Underlying Logics - Trust accumulation is essential, as users need to encounter brand information more than seven times to establish trust and convert [4] - Brand sedimentation requires consistent output of high-quality content that resonates emotionally with users, helping brands stand out in a saturated market [4] - Information penetration involves using a series of soft articles as "signal beacons" to enhance visibility and attract potential customers over time [4] Group 2: Three-Dimensional Strategy - Content planning should adopt a "content pyramid" with a 3:5:2 ratio: 30% trending content for quick engagement, 50% practical content to address user pain points, and 20% storytelling content to convey brand values [5] - Channel distribution should create a "three-dimensional communication matrix" using a strategy of "top-tier voices + mid-tier diffusion + search engine positioning" to maximize reach and engagement [5] - Resource allocation should follow a "70:30 budget principle," dedicating 70% of the budget to core content and 30% to tracking trends and capturing opportunities [5] Conclusion - Soft promotion serves as a long-term value dialogue, becoming a crucial bridge for deep communication between companies and users, essential for sustained brand growth [7]