Core Viewpoint - The mid-to-high-end lingerie brand, Triumph, is set to withdraw from the mainland China market by December 31, 2025, as consumer preferences shift away from traditional underwire bras towards more comfortable, wire-free, and sports-oriented lingerie options [1][5][10] Company Summary - Triumph, a well-known lingerie brand from Germany, was one of the first foreign brands to enter the Chinese market, establishing a local production system in the early 1990s [5] - At its peak, Triumph operated over a thousand stores in mainland China, becoming a significant player in the lingerie market [5] - The brand's long-standing focus on underwire bras has led to a failure to adapt to changing consumer demands for comfort and functionality, resulting in its decision to exit the market [5][10] Industry Summary - The lingerie market is experiencing a transformation, with emerging brands focusing on comfort and functionality gaining popularity over traditional brands like Triumph [8][9] - New brands such as ubras and NEIWAI have successfully captured market share by offering wire-free products and innovative designs that resonate with younger consumers [9][10] - Established brands are facing declining sales and profitability, with companies like Wacoal and Aimer reporting significant revenue drops [6][7] - The shift in consumer preferences from "beauty for others" to "comfort for oneself" has created challenges for traditional brands that have not kept pace with market changes [10]

据界面新闻报道，记者致电多家黛安芬门店，店员证实了该消息，称已接到通知将于年底全 部撤店，但不清楚线上渠道是否会继续经营。 另据《都市快报》报道，记者去了杭州市中心某商场的黛安芬专柜，专柜店员表示，目前尚 未接到明确撤柜通知，不清楚年底是否会闭店，现在只有品牌常规折扣，无清仓促销活动。 而另一家城区奥莱的工作人员向记者证实了品牌将在年底撤柜的消息，但是否会有清仓折扣 尚未确定。 近日，有消息称，中高端内衣品牌黛安芬将于2025年12月31日在中国内地全面撤柜。 往期回顾 高校首席科学家郭某涉嫌学术造假等问题被调查 巴菲特退休前大动作:建仓谷歌、抛售苹果 突发!这一品牌所有门店都将关闭 (. 9 连 接 财 富 载 新 浪 财 经 客户端 下 "第一件钢圈内衣就是黛安芬的，没想到要撤柜了。""高中时妈妈买的第一件品牌内衣，印 象很深刻，怎么就要撤出了？" 作为全球知名的内衣品牌，黛安芬的历史可追溯至1886年，由Gottfried Spieshofer和 Michael Braun在德国巴登符腾堡州成立，最初名为"Spieshofer&Braun"紧身内衣工厂。 其总部位于瑞士苏黎世，是全球最大的内衣制造商之一 ...