Core Viewpoint - The city of Heze is actively promoting consumption in the agricultural sector through various initiatives aimed at enhancing consumer engagement and boosting local agricultural products [2][3][4]. Group 1: Increasing Income - The agricultural department is enhancing the connection between production and sales by organizing local agricultural enterprises to participate in major exhibitions, such as the "Good Products Shandong" event in Hong Kong, to promote high-quality agricultural products [2]. - Two local enterprises successfully entered JD Group through the "Good Products Shandong" initiative, highlighting the focus on developing local specialties and creating job opportunities for villagers [3]. Group 2: Improving Environment - The "Enjoy Heze. 2025 Spring Consumption Season" event is set up to showcase local agricultural products and modern agricultural equipment, making it easier for consumers to access and trust these products [4]. - A "Farm Machinery Consumer Rights Day" event was held to educate farmers about their rights and purchasing processes, thereby increasing their awareness and engagement in the market [4]. Group 3: Ensuring Supply - As of June, the total production of meat, eggs, and milk in the city reached 788,000 tons, a year-on-year increase of 13%, while the aquatic product output was 41,000 tons, up by 4.3% [6]. - A spring consumption promotion event was organized to integrate rural infrastructure and promote new industries such as rural tourism and leisure agriculture, which in turn supports the consumption in related sectors like dining and transportation [6].