2025年梅江区高 素质农民培育培 训班圆满收官_ 南方+_南方plus 近日，由梅江区 农业农村局主 办、广东智联融 通网络有限公司 承办的"2025年 梅江区高素质农 民（新产业新业 态带头人培育- 休闲农业专题） 培育培训班"在 圆满完成全部教 学任务后顺利落 下帷幕。本次为 期七天的培训， 通过系统化的理 论授课与沉浸式 的实践教学，成 功为全区47名农 业经营者与带头 人"充电赋能" ， 为梅江区乡村振 兴事业锻造了一 支富有活力的骨 干力量。 本次培训课程设 置科学精准、内 容丰富多彩。在 理论层面，特邀 中共梅州五华县 委党校副校长、 高级讲师张志强 为学员深入解读 了中国特色社会 主义思想与社会 主义核心价值 观，筑牢了学员 们的思想根基； 仲恺农业工程学 院管理学院副教 授、博士齐力则 带来了《乡村治 理》与《乡村振 兴战略下的休闲 农业：新定位、 新价值与新使 命》等前沿课 程，提升了学员 的理论深度与战 略视野。 此外，农业品牌 实战专家李恩伟 讲授的《"农文 旅"融合：做好 产品品牌和个人 IP，构建自产自 销闭环体系》课 程，为学员们如 何打造产品品 牌、构建个人 IP、形成自产自 ...

当前，在不少地区，通过农文旅深度融合和消费场景创新，推动乡村游购一体化发展，为城乡居民 带来了全新消费体验。乡村游购一体化发展，不断提升乡村多元价值，为乡村振兴注入强劲动能。 近年来，我国乡村游购一体化发展呈现量质齐升的良好态势。截至目前，全国已累计建设240个休 闲农业重点县，推介2195个美丽休闲乡村。各地积极探索游购一体化发展模式。例如，在宁夏的一些地 区，依托"黄河文化+民俗风情"的独特资源，逐步构建起"农业+休闲观光+民俗体验"的多元化发展模 式，成功打造"吃住行游购娱"一体化的乡村文旅全产业链。从"卖产品"到"卖体验"，乡村游购正重塑农 村经济生态，成为乡村振兴的消费引擎。 强化顶层设计，推动资源整合。有关部门应强化政策引导与支持，在乡村游购项目的布局、规划和 定位上，需立足区域特色，深度挖掘乡村文化与自然资源，开发休闲度假、旅游观光、养生养老、创意 农业等新业态，避免盲目跟风和同质化竞争。通过出台税收优惠、财政补贴等政策，对开发乡村特色旅 游产品的企业给予资金倾斜，并配套金融政策支持，以激发社会资本投资热情。 以"IP化+数字化"重塑消费场景。企业是连接供需的核心主体，应通过与相关平台合作，打造 ...

据美丽西湖报道，杭州市西湖区一生态园里408块共享菜地短短20天被一抢而空。 还记得当年风靡一时的QQ农场吗？偷菜、种菜、浇水……如今这一幕居然在杭州真实上演了。 该生态园负责人表示，正是抓住了大家内心那种"回归田园"的渴望，才打造出这片现实版"QQ农场"。 据了解，菜园一开业就火速出圈。工作日人流量在300-400人次，双休日则能达到800-1000人次。一块 地32平方米年租金为988元，租三年每年仅需788元，包含水电、共享农具等基础服务。 （原标题："QQ农场"照进现实！杭州400多块共享菜地短短20天被租完） ...

推介会上，共有7家企业签署战略合作协议。大国文化有限公司董事长章其华介绍，此次考察海南 休闲农业市场后，公司与海南莲华生态股份有限公司签订战略合作协议，计划共同在海南打造莲花庄园 休闲农业项目，预计投资金额超1亿元。 本次活动由海南省农业农村厅主办，海南省休闲农业协会承办，海南省现代科技集团协办。 推介会上，文昌、海口等市县政府代表及企业代表通过视频、图片及路演等形式，重点推介了各市 县发展休闲农业的产业政策、招商项目、产业前景等。 海南日报讯(海南日报全媒体记者 孙慧)11月10日，2025年海南休闲农业招商推介会在海口举办， 吸引了来自省内外休闲农业领域的企业代表、专家及主管部门代表前来考察调研海南休闲农业发展，并 促成了多个项目在活动现场签约。 来自我省多个市县的休闲农业龙头企业也进行了招商项目展示和推介，并携带莲花茶、凤梨酥、椰 子酥、面膜等深加工产品亮相，展示海南休闲农业发展成果，引发与会投资者的广泛兴趣和热烈反响。 ...

Core Insights - Hainan's unique natural resources and cultural characteristics create favorable conditions for the integration of agriculture, culture, and tourism, especially with the upcoming closure of the Hainan Free Trade Port [1][3] - The development of leisure agriculture is seen as a significant measure to promote modern agriculture, increase farmers' income, and build a new socialist countryside [1][2] Policy Support - The central and local governments have issued multiple supportive documents to promote Hainan's development in tropical efficient agriculture and establish an international tourism consumption center [1][2] - Recent policies include guidelines for developing shared farms and a three-year action plan for rural tourism development from 2024 to 2026 [1][2] Economic Impact - Hainan's leisure agriculture (including leisure fisheries) generates an annual revenue of 7.7 billion yuan and receives 37.71 million visitors each year [2] - The province has established 69 provincial-level shared farms and 12 beautiful fishing villages, along with various tourism routes [2] Future Opportunities - The full closure of the Hainan Free Trade Port on December 18 is expected to bring significant benefits to leisure agriculture, including zero tariffs on imported agricultural facilities and materials [3] - The integration of agriculture, ecology, and culture is emphasized, with a focus on creating high-value leisure agricultural ecosystems [3] Market Activity - A recent investment promotion event in Hainan saw numerous shared farms engaging in investment discussions, resulting in seven projects being signed on-site [4][6] - Companies are actively planning large-scale leisure agriculture projects, leveraging the favorable policies of the free trade port [6]

据了解，东莞市庆祝2025年"中国农民丰收节"活动主要有三大亮点：一是现场举行美丽田园稻田丰收开割活动。由农民代表和年轻学子共同挥下丰收第一 镰，正式拉开丰收序幕。现场还将举行"东莞优品"丰收节直播购物活动，推广东莞特色农产品、休闲农旅农耕文化，让全民共享丰收喜悦与农耕魅力。 二是以多维展示东莞农业农村发展成就。活动现场将展示东莞"百县千镇万村高质量发展工程"及全域文明建设人居环境品质提升工作成效，发布2025东莞乡 村休闲旅游线路等。邀请现代农业装备企业展示农业无人机、农业AI场景及现代化农业机械设备等，呈现"三农"工作发展成果。 11月5日，"乐购东莞 潮起来！"消费季活动新闻发布会召开。会上，市农业农村局三级调研员李志雄介绍，"乐耕东莞"活动是"乐购东莞 潮起来"大主题下的 六大活动之一，旨在激活农业观光消费。东莞将于11月21日在中堂镇潢涌村开展2025年"中国农民丰收节"，设置东莞非遗美食一条街，拟邀请全市各镇街组 织当地农业龙头企业、食品企业、涉农产品全链条优质企业进行展示与销售。 三是联动丰收节分会场展示东莞金枪鱼加工交易中心。东莞正依托东莞-香港国际空港中心与粤港澳大湾区的交通物流优势，打造" ...

Core Insights - The article highlights the transformation of Hubei Dajinlong Agricultural Technology Development Co., Ltd. under the leadership of a young manager, Zhang Ziyue, who has integrated traditional agriculture with modern practices and tourism [1][2]. Company Overview - Hubei Dajinlong has evolved from a traditional farming operation into a comprehensive agricultural complex that includes breeding, processing, and leisure tourism [1][4]. - The company has developed a total area of 2,850 acres, with a cooperative output value approaching 60 million yuan [5]. Leadership and Vision - Zhang Ziyue, born in 1997, represents a new generation of farmers, bringing innovative ideas to traditional agriculture while maintaining a focus on quality products [1][2]. - The transition from her father's engineering background to agriculture was motivated by a desire for a sustainable and inheritable business [2]. Business Development - The company initially focused on breeding green-headed ducks, achieving a scale of 4 million ducks by 2019, becoming a leading enterprise in Hubei [2]. - The COVID-19 pandemic significantly impacted the market, reducing demand for green-headed ducks to 20%-30%, prompting a necessary shift in business strategy [3]. Strategic Transformation - The pandemic served as a catalyst for the company's transformation, leading to the integration of aquaculture and fruit cultivation, creating an ecological farming model [4]. - In 2019, the company invested in a food processing workshop to enhance product value and extend shelf life, officially entering the secondary production sector by 2021 [4]. Market Expansion - The company successfully organized a fruit-picking festival in 2023, attracting around 2,000 visitors daily, marking its entry into the leisure agriculture sector [5]. - Challenges remain in sales, particularly in expanding e-commerce channels and addressing transportation issues for frozen products [5].

Core Insights - The "Double Hundred Action" in Yixing City focuses on enhancing rural industry development through a combination of local resources and innovative strategies [1][2][3][4][5] Group 1: Industry Development - Yixing City encourages villages to develop unique brands and new industries such as leisure agriculture, digital rural initiatives, and cultural tourism [2] - The city has seen the emergence of innovative products like water celery beverages, and the establishment of popular rural tourism projects [2][4] - The integration of local resources, such as tea and purple clay, has led to increased income for farmers, with some villages reporting annual income boosts of over 5,000 yuan per household [4] Group 2: Community Engagement - The "Double Hundred Action" emphasizes the importance of party building in driving rural revitalization, with initiatives like the "Six Links and Six Commons" mechanism to enhance collaboration [2][3] - Villages are actively involved in projects that promote community engagement and participation in local industries, with some villages attracting over 100,000 visitors annually [3][4] Group 3: Government Support - Yixing City has established a "double pairing" mechanism where city leaders and departments support economically weaker villages, ensuring effective communication and implementation of development plans [5] - Specific projects, such as the development of cold storage facilities and cultural tourism initiatives, have been initiated to enhance local economies [5]

Core Viewpoint - The press conference focused on the development of a trillion-level cultural and tourism industry cluster in Shaanxi Province, emphasizing the importance of building key cultural and tourism industry chains as part of the provincial government's strategic initiatives [5][11]. Group 1: Industry Development Goals - The goal for 2025 is to achieve a total revenue of 910 billion yuan from key cultural and tourism industry chains, with expected growth rates of 6% for revenue and 5% and 7% for domestic tourist arrivals and total spending, respectively [6][32]. - The cultural and tourism industry's contribution to the province's GDP was 6.81% in the first half of the year, highlighting its growing significance in the overall economic landscape [5][31]. Group 2: Industry Performance Metrics - In the first three quarters, the total revenue from eight key cultural and tourism industry chains is expected to exceed 790 billion yuan, reflecting a year-on-year growth of 15.82% [6][32]. - The completion rate for 52 key tasks set at the beginning of the year has surpassed 85%, indicating strong progress in the implementation of initiatives [6][32]. Group 3: Infrastructure and Capacity Building - The province has seen the establishment of 598 A-level tourist attractions and the addition of 11 star-rated hotels, alongside the growth of 380 travel agencies [7][33]. - The cultural and creative industry has expanded, with the number of large-scale toy companies increasing from 45 to 52, and the annual output value of the plush toy industry in Ankang reaching 7.5 billion yuan [7][33]. Group 4: Economic Impact and Employment - The cultural and tourism sector has created over 145,000 jobs through various initiatives, including the establishment of 348 non-heritage workshops, with 28 of them generating over 30 million yuan in output [7][33]. - The integration of sports events into tourism has led to new consumption patterns, with sports events becoming a significant draw for tourists [8][34]. Group 5: International Engagement and Marketing - The province hosted 50 promotional events targeting inbound tourism, resulting in 584,600 inbound visitors and total spending of 943 million USD in the first three quarters, marking increases of 75.61% and 79.04%, respectively [9][35]. - The establishment of the cultural tourism consumption exhibition at the Silk Road International Expo has set new records for participation and engagement [9][35]. Group 6: Policy and Regulatory Environment - The government has introduced 16 measures to enhance the business environment for the cultural and tourism sector, focusing on safety, order, and integrity [10][36]. - Collaborative efforts between government, industry associations, and businesses aim to improve service quality and visitor experience [10][36].

Core Insights - The article discusses the rise of the "rural economy" driven by urban consumers seeking nature and unique experiences, highlighting various innovative business models in rural areas [4][34]. Group 1: Rural Tourism and Experiences - In the first three quarters of 2024, over 4.35 trillion yuan was spent on tourism in China, with rural tourism seeing significant growth, receiving nearly 800 million visitors in the first quarter alone [4]. - The success of "rice field coffee" in the Yangtze River Delta illustrates a shift towards immersive consumption experiences, where urban consumers are willing to pay a premium for unique rural settings [7][8]. - The emergence of rural pet theme parks addresses the growing pet ownership market, providing urban pet owners with the space and services they need while revitalizing rural economies [10][11]. Group 2: Educational and Cultural Experiences - The rise of rural astronomy education programs reflects a shift in consumer demand for deeper, more meaningful experiences, moving beyond traditional sightseeing [13][14]. - The concept of "youth retirement homes" in rural areas offers urban youth a space for relaxation and community, transforming idle rural properties into vibrant living spaces [16][18]. Group 3: Innovative Agricultural Models - The "adopt-a-farm" model allows urban consumers to engage directly with agriculture, promoting a connection to food sources and enhancing the agricultural economy [24][25]. - Creative repurposing of idle rural buildings into cultural spaces not only preserves local heritage but also attracts new economic activities and tourism [26][28]. Group 4: Market Evolution and Consumer Engagement - The transformation of traditional rural markets into integrated online and offline platforms enhances consumer engagement and drives rural brand development [30][32]. - The article emphasizes that rural areas are no longer passive recipients of urban influence but are becoming active contributors to economic and cultural exchanges with cities [34][35].