冠军效应

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跳水之乡湛江:冠军光环下的文旅新机遇|粤动21城
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-16 04:00
Core Viewpoint - The article emphasizes the potential of Zhanjiang, known as the "hometown of diving," to leverage its rich sports heritage and upcoming events like the 15th National Games and the Special Olympics to boost its economy and cultural tourism [1][3]. Group 1: Sports Heritage and Development - Zhanjiang is recognized for its natural geographical advantages, including a vast coastline and favorable climate, which support the development of water sports [2][7]. - The city has produced numerous Olympic and world champions, such as Quan Hongchan, which enhances its reputation and serves as a motivational force for local sports development [2][4]. - The establishment of a robust training network, including multiple sports schools and facilities, supports the cultivation of young talent in water sports [5][6]. Group 2: Economic Opportunities from Events - The hosting of the 15th National Games is expected to significantly enhance Zhanjiang's urban influence and drive dual empowerment of sports events and cultural tourism [3][11]. - Recent statistics show a substantial increase in tourism, with 177.54 million visitors during the 2025 May Day holiday, marking a 76.83% increase year-on-year, and tourism revenue reaching approximately 11.4 billion yuan, up 81% [8]. - The integration of sports events with local industries, such as hospitality and transportation, is creating new economic opportunities and enhancing the overall sports industry chain [9][10]. Group 3: Challenges and Strategic Recommendations - Zhanjiang faces challenges in infrastructure capacity during peak tourist seasons, including transportation and accommodation shortages [9]. - There is a need for professional talent in sports marketing and event management to further develop the sports and tourism sectors [10]. - Recommendations include developing a "cultural sports" brand, creating immersive sports tourism projects, and enhancing the overall visitor experience through improved services and extended engagement [10][11].