冬奥遗产转化
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小城崇礼的冰雪答卷
Ren Min Ri Bao· 2026-02-21 23:06
Core Insights - The article highlights the transformation of Zhangjiakou's Chongli district into a high-quality development hub leveraging the legacy of the Winter Olympics, with a significant increase in tourist numbers from 2 million in 2015 to over 10 million projected by 2025 [1] Group 1: Venue Utilization and Collaborative Development - The "Xue Ruyi" venue has been repurposed into a multifunctional complex for events, exhibitions, and tourism, with over 30 new business models introduced [2] - Chongli aims to utilize venues continuously through various professional events, achieving a revenue of 169 million yuan from Winter Olympic venues, a 24.26% increase year-on-year [2] - The integration of transportation infrastructure, such as the Beijing-Zhangjiakou high-speed rail, has created a one-hour travel radius from the capital, enhancing visitor access [2] Group 2: Strategic Positioning and Market Development - Chongli has established itself as a "ski tourism destination," focusing on cultural and tourism development linked to winter sports [3] - The district is expanding its offerings to include diverse experiences, such as cultural markets and family-friendly activities, enhancing the overall visitor experience [3] - The current winter season has seen over 4 million visitors, reflecting a growth of over 10% [4] Group 3: Investment in Infrastructure and Human Capital - Chongli has developed nine international-standard ski resorts with 219 ski trails totaling 178 kilometers, improving visitor experiences through upgraded facilities [5] - The district is investing in human capital by promoting ice and snow sports in schools, fostering a new generation of winter sports enthusiasts [6] - By 2025, the per capita GDP in Chongli is expected to reach 48,000 yuan, a 45.5% increase from the end of the 13th Five-Year Plan, with about 25% of the population engaged in the ice and snow economy [6]